Taylor Rascia - Advertising Team Lead

Taylor Rascia

Advertising Team Lead

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As the company’s 7th employee, Taylor started her EMSC career as an account manager. During her time as an AM, she quickly realized that her passion revolved around managing clients’ paid advertising programs on Google, Bing and other social channels.

The rest is history, and four years later, Taylor is our Advertising Team Lead. She oversees 80+ client programs, mentors the advertising team and researches new trends to help the paid ads department flourish. Taylor has completed 10+ trainings at Google, is a certified Google Ad Specialist, and is the winner of a Google Ads Bootcamp case study competition.

Visit our office and you’ll find Taylor working on the roof with an iced coffee in hand accompanied by her four-legged BFF Georgie.

Author Recent Posts

Visits Conversion in Google Ads
22nd October 2019

Store Visits Conversion in Google Ads

Taylor Rascia

Are Store Visits Important to Your Business? If visits to a physical store like a car dealership, office, hotel, or store are important to your […]

Directory Listing Scams
30th November 2017

3 Common PPC Mistakes Beginners Make

Taylor Rascia

At EM Search Consulting, we work with a number of small businesses who are either just getting started with PPC or who have little experience […]

Digital Marketing Budget
12th September 2017

Where Should I Allocate My Budget?

Taylor Rascia

There are so many marketing platforms online that it can feel overwhelming trying to decide where to spend your budget. You only have so many […]

Google Knowledge Panel for Businesses
15th February 2017

What Local Businesses Need To Know About Google Knowledge Panel

Taylor Rascia

If you use Google, you have more than likely come across the Google Knowledge Panel without even knowing. The Knowledge Panel is a box that […]

High Quality Images on Website
23rd January 2017

Professional Photography Means More Business

Taylor Rascia

All-too-often, we run into businesses that fail to see the value in professional photography for their websites. We find sites with outdated pictures, low-resolution photographs, […]

13th September 2016

5 Cardinal Rules of Social Media Marketing

Taylor Rascia

Using Social Media for Marketing Social media is one of the absolute best online tools available to marketers today. Each platform has its own affordances […]

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