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The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered...

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Social Media Marketing: What’s the Big Deal?

There are one million new active users on social media every day. In 2017 alone, there were 2.80 billion social media users...

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Holiday Social Media Etiquette

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what...

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Social Media, the Election, and What We Learned

It is no secret the scale of impact that social media has on influencing public opinion. The internet is a black hole of information and social media platforms are its most successful peddlers. Social media as a tool for political outreach was first successfully developed on a large scale in 2008 by the Obama campaign. President Obama’s second run for president introduced a social media movement that effectively raised money, fought opponents, and mobilized voters locally and nationally. The movement was so successful that it is considered a...

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5 Cardinal Rules of Social Media Marketing

Using Social Media for Marketing Social media is one of the absolute best online tools available to marketers today. Each platform has its own affordances and best practices as far as marketing goes, but all of them have some basic rules that marketers should follow. Content on social media should be… Visual Regardless of what platform you’re posting to, odds are you can include visuals. Rarely would I ever post ANYTHING without some sort of visual element. I don’t just mean pictures, either. Get creative with it… don’t...

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How Can Pokémon Go Benefit Your Business?

July 6, 2016 marks the launch of the biggest mobile game in history: Pokémon Go. The mobile app now has more active users than Twitter spending more time playing than time spent on Facebook. It is hard to walk around the city of Chicago without seeing at least 5 active Pokémon players. It is fair to say that the Pokémon Go phenomenon is sweeping across the country. But game players may not be the only ones getting on the action - business owners are finding ways to benefit...

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Twitter’s New Algorithmically Sorted Timeline

For many new users, Twitter feels like speaking into a black hole in outer space. New users typically do not have many followers, and tweets are greeted with silence. The unsorted reverse chronological feed makes joining the Twitter world a tough task for new users. Twitter users were picky about who to follow, not wanting to bury their favorite accounts tweets within their feed. This made it tough for for new Twitter users to accumulate a following. Twitter believes its new algorithmically sorted timeline could solve its growth...

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