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Directory Listing Scams

Proper SEO management will include directory listings, which is essentially listing your company on different sites throughout the Internet and making sure...

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EMSC at Envision Unlimited

Recently, our team had the opportunity to speak with the amazing staff and volunteers at Envision Unlimited about digital marketing and how to utilize different aspects of social media to get their message out. We will be working with their team to streamline their social accounts, help with email marketing, and much more! What is Envision Unlimited? For those that do not know, Envision Unlimited is an organization in Chicago that aims to provide persons with disabilities or other special needs services that promote choice, independence, and community...

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Premier Google Partners Chicago

EM Search Consulting is pleased to announce that we have been named a Google Premier Partner. This distinction is awarded to a very small percentage of digital marketing companies in the United States (less than 40 by our last count) and is directly connected to the quality of the ads we run for our clients. The digital version of the partner badge isn't yet availible but will be in the next few weeks. Thank you to all of our loyal clients for helping us achieve this.

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What Is Your SEO Company Doing For You?

During my conversations with small business owners, I am often surprised with how often they are unaware of the work being done on their behalf by their SEO companies. A vast majority of business owners understand the importance of having their website rank well for relevant search terms in their industry, but very few of them are able to tell me exactly what work is being done in order to accomplish this. “I’ve got people working on that” is a common claim. But when pressed to explain what...

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Live Chat Company

Have you considered using live chat for your website? If not, its time you do. Live chat has been proven to increase conversion rates on your site, improve user experience and help your website work harder for you even when your business is closed for the night. In fact, 90% of your website visitors see live chat as useful and 63% are more likely to return to your site because it offers live chat. In Chicago we see a lot of websites using live chat for years. If...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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