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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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Just In: Long-Form Content

By now, we all understand the importance of content in helping your business thrive. But how long does content need to be...

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Are You Using Remarketing? You Should Be.

At one point or another, we’ve all found ourselves browsing a company’s site and contemplating purchasing a good or service, only to...

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The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered...

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Dialing-in Lead Attribution with Your CRM

CRM, or customer-relationship management, is the way in which your company manages interactions with both current and future customers. The goal of...

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Website Speed & SEO

You’ve heard of site speed, but do you know exactly what it is? Site speed reports how fast users can view and...

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Chatbots & Customer Experience

Your business has a lot to accomplish every day. Responding to client requests manually can take hours and many of your clients prefer...

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The Art of Distribution

You’ve done the heavy lifting when it comes to writing a blog or developing new information, so why let that information live...

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A Beginner’s Guide to Google Knowledge Graphs

Tips on Obtaining a Google Knowledge Panel When you search for a particular business or individual on Google, you’ll see a large box on the right hand side of the page results. This contains information such as address, hours, phone number, appointments, Q&A, reviews, posts, popular times, and more. Essentially, everything that a consumer would want to know about a business is located in the Knowledge Panel. There are two types of Knowledge Panels, and they differ based on the process of verification: Local panels are verified via...

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Farewell, Google+

It was fun while it lasted. If you haven’t heard the news, Google announced last October that they will be shutting down Google+, the social network facet of G Suite. Since the start, Google+ has had a small and unengaged user base. There was also a privacy lapse that came to light in March 2018; this breach impacted more than 500,000 users. To put things into perspective, 90 percent of Google+ user sessions lasted longer than five seconds. Rest assured that Google has updated its User Data Policy in the...

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