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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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New Google Home Service Ads Coming to Chicago

If you are a Chicago home service provider, you know how important it is to display your business in a reputable way....

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User Experience Can Make All The Difference

Whether you run a small local startup or a giant well-known company, your end goal is often the same – giving your...

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Benefits of a Customized Website

I think we can all agree that having a website that properly represents you is essential in 2017. While there are a...

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Importance of Website Content

There are multiple things that have an effect on your website’s ability to rank well and be found for searches. This blog...

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What Local Businesses Need To Know About Google Knowledge Panel

If you use Google, you have more than likely come across the Google Knowledge Panel without even knowing. The Knowledge Panel is...

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Professional Photography Means More Business

All-too-often, we run into businesses that fail to see the value in professional photography for their websites. We find sites with outdated...

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Holiday Social Media Etiquette

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what...

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Social Media, the Election, and What We Learned

It is no secret the scale of impact that social media has on influencing public opinion. The internet is a black hole of information and social media platforms are its most successful peddlers. Social media as a tool for political outreach was first successfully developed on a large scale in 2008 by the Obama campaign. President Obama’s second run for president introduced a social media movement that effectively raised money, fought opponents, and mobilized voters locally and nationally. The movement was so successful that it is considered a...

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EMSC Goes to Google

On October 11-12, the EMSC team was able to go to the Google office in the West Loop of Chicago for an AdWords Bootcamp. Our team spent two days learning about new techniques in AdWords, best practices for our clients, mobile solutions, and much more. At EMSC, we are always looking to continue our education about digital marketing as a whole, and especially with tools that our clients continually use. Although our company is a Google Premier Partner, meaning that we are in the top 3% of all...

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