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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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What Is Your SEO Company Doing For You?

During my conversations with small business owners, I am often surprised with how often they are unaware of the work being done on their behalf by their SEO companies. A vast majority of business owners understand the importance of having their website rank well for relevant search terms in their industry, but very few of them are able to tell me exactly what work is being done in order to accomplish this. “I’ve got people working on that” is a common claim. But when pressed to explain what...

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Using RLSAs Intelligently

Remarketing Remarketing is a powerful tool that has come a long way. It allows us as businesses to capture some of the most valuable eyes browsing the web—those who have already viewed our sites and products. Early remarketing was known to have its flaws, but luckily the technology at Google AdWords has improved over the years. Google introduced RLSAs, or Remarketing Lists for Search Ads so that businesses could more intelligently target their remarketing efforts. RLSAs allow us to segment our audiences and customize our remarketing solutions for...

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Google AdWords Update

One of the biggest changes Google has introduced as of late is the decision to delete advertisements from the right side of any desktop search, with a few exceptions. Fortunately, with the deletion of side ads, comes the existence of a fourth ad at the top of the page, while there will be three ads at the bottom of the page. Now, this addition is mainly for “highly commercial queries”, meaning for searches where Google believes there is intent to purchase. The exceptions to the deletion of side...

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Twitter’s New Algorithmically Sorted Timeline

For many new users, Twitter feels like speaking into a black hole in outer space. New users typically do not have many followers, and tweets are greeted with silence. The unsorted reverse chronological feed makes joining the Twitter world a tough task for new users. Twitter users were picky about who to follow, not wanting to bury their favorite accounts tweets within their feed. This made it tough for for new Twitter users to accumulate a following. Twitter believes its new algorithmically sorted timeline could solve its growth...

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Live Chat Company

Have you considered using live chat for your website? If not, its time you do. Live chat has been proven to increase conversion rates on your site, improve user experience and help your website work harder for you even when your business is closed for the night. In fact, 90% of your website visitors see live chat as useful and 63% are more likely to return to your site because it offers live chat. In Chicago we see a lot of websites using live chat for years. If...

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Google vs Bing Organic Rankings

Lately we have seen a lot of ranking discrepancies between Google and Bing so we have done some digging to attempt to...

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Google Certified Partners In Chicago

EM Search Consulting is proud to be a Google certified partner. For the past several years we have been certified in adwords, analytics, display advertising and much more. This means we have taken all the test and passed all the proper protocol to run intelligent internet marketing programs for our clients. We are also proud to announce that we rank in the top 5% of all Google partners across the United States. This means that when you hire us to manage your pay-per-click advertising you know you are...

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SEO For Dentists In Chicago

SEO for dentists in Chicago is something EM Search Consulting, Inc. has been doing for over three years. With our clients we have achieved huge increases in both traffic, leads and quality new patients. In this blog post we will go over some of the most important things to consider when trying to optimize your dental practice. 1) The first thing to consider is what you want to rank well for organically. Every dentist we have met with tells me they want to rank #1 on Google for...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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