Can TikTok Help My Business?

If you haven’t heard of TikTok by now, it is an iOS and Android app that is used for creating and sharing short videos.  This may seem like a basic concept, however, TikTok has proved itself in the tech industry by becoming one of the fastest-growing social media platforms in the world.  Should your business be taking advantage of what TikTok has to offer?  Let’s find out below.  

TikTok In a Nutshell

TikTok is a platform full of 15 to 60-second user-recorded videos with music, filters, and other features.  The content ranges over a broad spectrum: dancing videos, recipes, pet recordings, home DIY videos, professional tips, advice from doctors, zodiac facts, product reviews, and anything and everything in between.  In contrast to other social media platforms, TikTok has a “For You Page” (FYP) that is highly customized, through algorithms, that continuously feeds consumers content that is relevant to them.  In addition to the FYP, TikTok has a search engine that makes it easy for consumers to find what they are looking for.  It has quickly become the hub for trends and daily life hacks.  

TikTok’s Impressive Rise In Popularity

With around 689 million users and 2 billion downloads in the Apple Store and Google Play, TikTok is now one of the largest social networks in the world.  Since the app’s launch in 2016, its number of downloads and active users has skyrocketed mainly over the last year and a half.  Its explosive growth may go hand-in-hand with the coronavirus pandemic, which led consumers to use their cell phones significantly more. 

Why It’s Important to Businesses 

TikTok’s FYP and search engine create a competitive advantage for businesses, allowing companies to build and increase brand awareness in a massive target audience they do not otherwise reach.  Due to the excessive amount of content and consumers on TikTok, businesses have learned to navigate and utilize the platform to their benefit.  For example, dentists have taken to TikTok to share things like their favorite toothpaste, tips to prevent cavities, before and after Invisalign, or even a cosmetic procedure.  This content not only influences users but promotes their name and business as well.  

Lawyers have also hopped on the bandwagon sharing tips like what to do when you get in an accident, what to say to police officers, informing people about their rights, etc.  Even HVAC companies, home remodelers, and security specialists share tips and tricks, what to look out for in your home, or simply promote themselves showing their recent projects via TikTok.  All types of businesses have found ways to attract users with creative content, thanks to the addictive video-sharing app.  

Can TikTok Work for My Business?

For your business to see digital marketing success from TikTok, there are aspects to consider and strategies to implement: 

  • Consider your target audience 
  • Identify marketing goals 
  • Create original and authentic content 
  • Utilize the features (music and effects) 
  • Have a strong branding message
  • Always hashtag
  • Strive to get verified  

When strategically implemented, your chances of viral success are significantly higher.  

For example, plastic surgeons have seen tremendous value in marketing on TikTok with over 2.7 billion views on the hashtag #plasticsurgery.  Not all plastic surgery procedures – facelifts, nose jobs, breast augmentations, etc. – will have the same target, however, the content’s marketing goals should focus on exposure, awareness, and fan engagement.  

Potential patients weigh their options for long periods, so when original, quality content is constantly on their “For You Page,” you will remain as a front runner when picking a surgeon.  

TikTok Is Another Extension of Your Brand

Your content and branding go hand-in-hand.  Consumers enjoy client transformation videos because they portray a surgeon’s tone and results while promoting their name, skill, and brand.  When committing to a digital marketing strategy through TikTok, it’s important to get your account verified.  It shows you are legitimate and your practice is established and credible.  Last but not least, remember to have fun with the app!  Keep up with the trends, use music and effects on your videos, create lots of content, and your branding will shine through. The brands that see the most success on this platform don’t take it too seriously and stay true to themselves.

Remember, It’s Free! You Have Nothing to Lose

If you’re looking for a fun creative way to reach a massive audience, hop on the TikTok bandwagon! From vets to lawyers to car dealerships, nearly any type of company can benefit from the platform. For more inspiration, simply search some hashtags on the platform to see how other companies are harnessing TikTok’s power.

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