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Digital Marketing
Google Search Algorithm
16th July 2019

How Google Determines Search Results

Jake Stuba

Google’s ranking algorithm follows three steps in generating search results: crawling the internet, indexing the web pages it finds – which means understanding what a […]

Paid Traffic
11th July 2019

Where Do You Direct Your Paid Traffic?

Erin St. Clair

Directing paid traffic to your website can be an effective strategy, but did you know you can also direct your paid traffic to a conversion page (also known as […]

EM Search Consulting
02nd July 2019

Ch-ch-changes 🎶

Jake Stuba

EMSearchConsulting.com Is Now EMSC.com! After seven years of dreaming about a shorter domain name, we finally obtained the domain of emsc.com! Gone are the days of emsearchconsulting.com, […]

EMSC Turns 7
25th June 2019

EMSC Turns 7

Jake Stuba

On June 28th, 2019, we officially turn 7 years old! Olin Erickson and Matt Makris founded EM Search Consulting in 2012. Ah, 2012. A time […]

EMSC Gives Back
11th June 2019

EMSC Gives Back

Jake Stuba

Event Info EMSC Gives BackDate: 7/25/2019Time: 1pm CTLocation: 330 N. Ashland Ave., Chicago, IL 60607 There are roughly 10,000 families in Chicago that are homeless, […]

Impression Share
11th June 2019

Impression Share: What is it?

Jake Stuba

Your impression share is the number of impressions that you have received divided by the estimated number of impressions that you were eligible to receive. […]

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