Different Types of YouTube Ads

By now, we all know that advertising on Youtube is an effective way to increase both brand awareness and reach. But did you know YouTube can also improve your click-through rates and conversions on other advertising platforms? There are four different types of YouTube ads that each accomplish a different goal.

1. Skippable In-Stream Video Ads

These ads play before or during the video. They are 5 seconds and give the viewer the option to skip and return to their video or keep watching the remainder of the ad. An advertiser pays when the viewer chooses to keep watching after 5 seconds. These ads are helpful when your video ad needs to be longer to explain the offering, and only interested viewers will take the time to keep watching.

2. Non-Skippable In-Stream Video Ads

Due to the fact that 76% of viewers have a habit of skipping ads automatically, these 15-second alternatives can be helpful because the user doesn’t have the choice to skip. You can also employ bumper ads that are 6 seconds long and cannot be skipped. These are helpful if your offerings/message can be clearly communicated in a short amount of time.

3. Discovery Ads

These ads work similarly to regular search ads; when someone searches for a topic similar to your video, your video may appear as a sponsored result towards the top of the page. These can be useful for advertisers that are trying to get people who already show interest in the topic to visit their channel.

4. Non-Video Ads

If you don’t have the budget for video ads, you can run display banner ads on the side of the YouTube page or in-video pop-up banner ads. This is a cheaper way to increase brand awareness from your target market who uses YouTube.

YouTube advertising is an effective and growing way to increase brand awareness and deliver a more personal message to consumers. If you aren’t sure what type of YouTube ad is right for you, please reach out to our team at EM Search Consulting today.

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