The stay at home order has brought about many challenges for small businesses and EMSC remains committed to ensuring the health of our clients’ long term business goals. As always, challenges provide us with opportunities when we are able to adjust efficiently.
While people are staying at home, research is showing us that online behaviors are changing.
Here is some interesting information about user behavior changes over the past few weeks.
Notable Behavior Changes Online
- Overall website traffic is up. According to a study by Verizon Wireless, web traffic saw a 22% increase from March 12 to March 19. With this in mind, it is more important than ever to ensure that your site is providing visitors with relevant information and serves as a resource for people looking for your service. Now is a great time to address on-site content pages. How can we improve your website’s knowledge base? How can we improve the user experience? Are there any projects that we have not had time to address that we may be able to tackle during this time?
- More people are watching videos. There has been a 12% uptick in video streams over the same time period. Youtube has changed its default settings to standard definition in many countries to combat increased strain on network capacity. Now is a great time to think about running an intelligent Youtube ad campaign.
- Social media usage is drastically increasing. Unsurprisingly, more people are replacing in-person interactions with social media. There has been a 20% increase in usage on apps like Facebook and Instagram. Now is an excellent time to place your business in front of targeted audiences via social media advertising.
- Paywalls are down and premium content is free. Many news sites and other online resources are removing their paywalls during this time. This provides the potential to reach more potential customers with targeted display and programmatic advertising campaigns.
- Online consultations are increasing. Many businesses are offering online consultations for their customers. EMSC can help connect you with a solution if you are able to provide estimates, consultations, quotes over a video connection.
- Online shopping has increased. More and more consumers are shopping online. EMSC can help you set up an e-store or a Google Shopping campaign if you are able to sell your products and services online.
Contact EMSC
Our Account Managers and team members are always available to discuss any of these options with you. These are stressful times for all of us, but we are here to help! Please set up a call or video chat with our team so we can discuss some creative ways to help you gain market share and be found where your customers are currently looking.
