Roth Heating, Cooling, Plumbing, Electrical & Drain Services

Roth Heating, Cooling, Plumbing, Electrical & Drain Services

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Highlights

$27 cost per lead

During the 2021 winter season(Nov 2021-Feb 2022)

$25 cost per lead

During the 2022 summer season(May-August 2022)

$55 average cost

Per drains lead (whole program)

$37 average cost

Per plumbing lead (whole program)

$15.50 average cost

Per electrical lead (whole program)

$28 average cost

Per HVAC lead during peak season

Overview

Since 1976, Roth Heating, Cooling, Plumbing, Electrical & Drain Services has been providing high-quality home services to residents across the Portland metro area. Their ultimate goal is to keep people comfortable in their homes while providing top-notch customer service.

Roth holds extensive knowledge in heating, cooling, electrical, and plumbing, which has earned them a reputation for being one of the premier home services companies in Portland, Oregon.

The Opportunity

After experiencing moderate results with previous marketing strategies, Roth was seeking more revenue through intelligent digital marketing efforts. Their team was also in need of an agency able to quickly adjust marketing efforts based on constantly changing business needs.

The Strategy

The EMSC team created a full digital marketing strategy for Roth that included paid advertising through Google Ads, landing page design, search engine optimization, and a new website design.

 

Our paid advertising efforts included search campaigns and conversion-focused landing pages for each of Roth’s profit centers, filled with detailed ad groups targeting a variety of searches, encompassing the many different ways someone may search for home services. These ad groups all utilized enticing ad copy highlighting Roth’s unique selling points.

Our SEO team kicked off the program by researching key terms, competitors, and geographies to identify high-value keywords and content topics with the potential to rank on page one of Google. This allowed us to revamp existing service pages and create new pages that helped us improve our rankings on Google’s results page.

We also launched a new website. The main focus during the design process was a better user experience which then would lead to higher conversion rates.

Results

SEO Results

Ranking in position 1 for heating and cooling

In three of their primary geographies

Ranking on page 1 for one of the top services

"Air Conditioning Installation" in portland

Organic traffic to the water heater repair page increased

143% when compared to 2021

Organic traffic to the ac installation page increased

116% when compared to 2021

The organic bounce rate decreased

17%, meaning people are interacting with the site more than they were previously

see our all case studies

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