Are you interested in learning more about Gmail ads? Don’t hesitate to contact our team today!
Gmail ads are paid ads that mimic a typical email format. The ads are displayed in the promotions and social tabs of specifically targeted email inboxes. It looks just like a regular email with a subject line and expands into a full message once clicked on. Google provides 4 different templates to create a personalized experience based on your company’s needs. Each template can be customized with your favorite content including images, videos and embedded forms. Possible conversions include driving traffic to your website, completing a form, clicking to call or downloading your app. Consumers can also engage with ordinary email functions by forwarding or saving the message for later use.
Gmail ads have the same flexibility as traditional Google ads but can create a more personal relationship with your target consumers. Adding Gmail ads to your marketing strategy is a powerful way to connect with over 1.2 billion potential customers, directly in their email inbox. These customizable and interactive ads are effective for lead generation and remarketing. They are also compatible with mobile devices, reaching the 75 percent of Gmail users who access their email on the go. Plus, you will only be charged when someone opens your ad, instead of the number of views or engagements. The average consumer is already spending 2.5 hours a day checking their inbox, so why not disguise your ad as another email?
Gmail ads specialize in finding customers with high purchasing intent for your company’s product or service. These various targeting options ensure you’ll find the right audience for your message.
Are you interested in learning more about Gmail ads? Don’t hesitate to contact our team today!