The Advantages of Advertising on LinkedIn

LinkedIn has over 500 million users and has grown exponentially in the last few years. It has also emerged as a popular social platform to advertise on and offers unique advantages over traditional platforms. Here are a few advantages to advertising on LinkedIn.

Audience Information

On LinkedIn, people share a lot more about their work history and skills than on any other platform. They often share their:

  • Current Occupation
  • Past Employment
  • Location
  • Skills
  • & More

Although people list personal information on other social platforms as well, it often is not accurate, rarely updated, and almost never includes work history. On LinkedIn, because people want to put their best foot forward to the business world, they are often very detailed about their work history and the skills they possess and update it regularly, making the information much more reliable for audience targeting.

LinkedIn allows advertisers to capitalize on this detailed information by having advanced targeting options that can pinpoint people by any of these parameters.

Campaign Customization

Much like Google and Facebook Ads, advertisers on LinkedIn can customize their budget in response to a campaign’s performance. LinkedIn Ads also provides many different ad formats:

  • Text Ads
  • Video Ads
  • Display Ads
  • Sponsored Content
  • Carousel Ads
  • & More

LinkedIn Ads allows you to use Sponsored InMail ads to send customized messages directly to audience members. It can let them know about a new offer, invite them to download an Ebook or white paper, or encourage them to purchase.

The Best Platform for B2B Advertising

On Google Ads or Facebook Ads, it can be hard to target people in a specific industry for B2B products because the targeting is based on keyword searches or personal interests. With occupation or professional interest targeting on LinkedIn, you can identify people in a specific industry and reach business professionals that are working in the industry you are looking for.

Contact EMSC

Many businesses go directly to Facebook to begin their social marketing campaigns. However, if you are trying to reach people based on their work history or professional interests, LinkedIn advertising may be the perfect option for you. Contact EMSC today to get started!

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