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How Does Google My Business Improve SEO?

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Learn more about how a complete Google My Business Profile can help your SEO in Chicago.


Hello everyone, my name is Scout, I am the SEO Lead here at EM Search Consulting and today I’ll be talking a little bit about Google My Business.

Google My Business is a way for business to connect with current or potential local customers. When users search your business on Google your business profile should appear in the knowledge panel in the right-hand column of the SERP. This is an easy way to display critical information to current and potential customers. Things like phone numbers, hours, reviews, question and answers are all really important ways to convey critical information to the people searching for your business. Your business profile appears when someone is searching for you specifically or similar business within Google search or Google Maps.

It is a free, easy and very important way to connect with customers in the Search Engine Results Page. It is also one of the best ways to get local rankings and display business information when branded searches are made.

Google My Business offers many cool features to optimize your businesses organic visibility and stand out among your competitors. Google Posts, questions and answers, and reviews could all be the difference between a customer calling your or a local competitor. In the world of search engine optimization, having a fully filled out and optimized Google My Business profile is essential to your business’s organic success.

To learn more about how to claim, verify and optimize your Google My Business listing, contact EM Search Consulting today.

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