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Why is Social Media Important For Your Business?

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Jane Fleming of EMSC explains why SEO companies in Chicago are utilizing social media as a source of information for businesses.


Hi my name is Jane Fleming, and I am an account manager with EMSC and I am going to fill you in on the importance of social media for your business.

Interacting with consumers or clients on social media is an essential marketing strategy no matter how big or small your business may be. Social media is an effective way to build brand awareness, engage with current clients or customers, attract new ones and if you are advertising on social media it can also be used to generate leads and sales.

I’m sure you have noticed that businesses are becoming more and more prevalent on social media and this is what the average consumer has come to expect.

In 2018 people were spending more time on social media than they were watching TV. So, it makes sense that businesses want to take advantage of this. Often times potential customers or clients will even look to social media before deciding if they want to interact with or support a brand. This means that having robust and relevant social media profiles is extremely important in validating your brand. These profiles help to establish authority and authenticity for your business to show that you are knowledgeable in your field and you are personable and approachable and that you care about engaging with your consumers.

Give EMSC a call today if you are ready to elevate your social media presence.

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