Quality Assurance (QA) is important in maintaining the integrity, functionality, and performance of websites, landing pages, analytics, and more. We will delve into the various aspects of EMSC’s QA process, including website audits, landing page audits, Google Analytics QA, CallRail QA audits, and website speed testing.
Website Audits Performed by EMSC QA
Website audits are comprehensive evaluations of a website’s performance, functionality, and user experience (UX). Here are the key components of our process:
- SEO Testing: We check that the website is optimized for search engines, including meta tags, alt text for images, and proper use of headings.
- UI and Design Testing: Ensures the website’s design is visually appealing and consistent across all devices and browsers. This includes checking for broken images, alignment issues, and font inconsistencies.
- Content Testing: Verifies that all content is accurate, free of spelling and grammatical errors, and properly formatted. This also includes checking for broken links and ensuring all multimedia elements function correctly.
- Functional Testing: Tests that all website features, such as forms, buttons, and navigation menus, work as intended. We’ll also test for any JavaScript errors.
Landing Page Audits
Landing pages are critical for converting ad traffic into leads or sales. A QA audit by the experts at EMSC involves:
- Ad Relevance: Matches the landing page content with the ad copy keywords, providing a seamless user experience.
- Headlines and CTAs: Verifies that headlines are compelling and call-to-actions (CTAs) are clear and prominent.
- User Experience: Checks for intuitive navigation, minimal distractions, and a clear path to conversion.
- Mobile Optimization: Ensures the landing page is fully functional and visually appealing on mobile devices.
- Loading Speed: Tests the page’s loading time to ensure it meets industry standards, as slow pages can lead to high bounce rates.
- Trust Signals: Verifies the presence of trust signals such as testimonials, reviews, and security badges.
Google Analytics QA
Google Analytics is a powerful tool for tracking and analyzing website traffic, pay-per-click (PPC) advertising, and landing pages. QA audits for Google Analytics include:
- Account Structure: Confirms the account is set up correctly, with proper views, filters, and goals.
- Data Accuracy: We verify the data being collected is accurate and free of discrepancies. This includes checking for duplicate tracking codes and ensuring all pages are being tracked.
- Event Tracking: Ensures all important user interactions, such as clicks and form submissions, are being tracked correctly.
- Conversion Tracking: Verifies that conversion goals are set up correctly and that the data is being accurately reported.
- Custom Reports and Dashboards: Confirm that our custom reports and dashboards are set up to provide actionable insights.
CallRail QA Audits
CallRail is a call tracking and analytics platform that helps businesses understand the impact of their marketing efforts. Our QA audits for CallRail involve:
- Tracking Number Setup: Ensures that tracking numbers are set up correctly and are properly assigned to the right campaigns.
- Call Recording and Transcription: Verifies that call recording and transcription features are working properly and that the data is accurately captured.
- Integration with Other Tools: Checking that CallRail is properly integrated with other tools such as Google Analytics and CRM systems.
- Reporting Accuracy: Confirm that reports are accurate and provide meaningful insights into call performance.
Website Speed Audits
Website speed is a critical factor in user experience and SEO. A website speed audit from EMSC includes:
- Performance Testing: Testing the website’s loading speed and identify bottlenecks.
- Optimization Recommendations: Provides actionable recommendations to improve speed, such as optimizing images, leveraging browser caching, and minimizing CSS and JavaScript.
- Mobile Performance: Ensures the website loads quickly on mobile devices, as mobile users are often more sensitive to loading times.
QA: The EMSC Difference
Quality Assurance is an integral part of the marketing strategy here at EMSC. Our QA department helps maintain our clients’ high-performing digital presence. By conducting thorough QA audits, we keep our clients’ assets optimized for success. Regular QA audits help identify and fix issues before they impact user experience or performance, ultimately leading to better results and higher client satisfaction.
