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The Importance of Personalizing your Website

In any industry, there are hundreds, if not thousands, of businesses competing for the same customers in a given geography.  Not only do you need to stand out in your search results, but in your messaging as well. One of the easiest ways to stand out is through a great website, and our team is here to help. 

Prefabricated websites, recycled stock photos, and less-than-captivating copy may result in your business blending in with the crowd rather than standing out. Our team suggests the following to get the most out of your site:

Invest in a Custom Site

Think of custom sites as a way to show customers why they should do business with you vs. your competition. You know your target audience better than anyone else, so make sure that you are appealing to them via a unique site that has the functionality and flexibility that you need. Plus, custom sites allow you to take your consumers on a journey on your site that you want them to experience. 

Avoid Stock Photos – BE YOU

It’s better to hire a professional photographer and videographer to obtain great footage of your business, staff, products and equipment rather than settling for stock photos. Try to tell YOUR story – what makes your business unique? Why do your customers need your services? This story is best told with personal photos and videos. Using stock photos is ultimately a less effective strategy for converting traffic.

Incorporate FAQ Videos

Think about the most commonly asked questions you get from customers. Shoot a series of short, useful videos that answer those questions to make your site a resource for your customers. 

Promote Seasonal Promotions and Selling Points

Businesses often include “specials” on their site, but neglect to keep the list updated. If your business is seasonal, make sure to keep up with timely promotions and imagery on your website. This will ensure that customers see the right messaging when they care about it the most.

If you have any questions about any of these guidelines, or if you want to make tweaks to your site, please contact EMSC today!

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