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Digital Insights

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How Google’s AI Overview Feature Will Influence Your Website Traffic

Artificial intelligence (AI) is transforming how users interact with online content. Google's Search Generative Experience (SGE), now called “AI Overviews” in search...

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The Rise of Microsoft Ads

Staying ahead of trends is crucial for maintaining a competitive edge in digital marketing. While Google has long been the dominant force...

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Google’s Search Document Leak: 11 Ranking Factors to Pay Attention to

In March 2024, the SEO community discovered an unprecedented leak of documents that originate from Google’s internal Content API Warehouse. This cache...

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The Future of Search is Here: Google Tests AI-Powered Results with Ads (and What it Means for Your Business)

Exciting news! Google is exploring a new way to connect users with information and businesses like yours. They're testing the integration of...

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Which Performance Max Audience Delivers The Highest Quality Lead?

Opportunity: Performance Max represents Google's cutting-edge campaign type designed to empower advertisers in reaching users across multiple Google Channels, including Google Search,...

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Customized SEO Deliverables: The Key to Success

Our Proven, ROI-Driven SEO Strategy In the ever-evolving digital landscape, search engine optimization (SEO) is pivotal in driving organic traffic to websites....

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2024 Digital Marketing Trends to Watch For in the Trades

With the digital marketing arena continually evolving, 2024 holds promise for groundbreaking shifts in strategy and approach, especially for businesses involving home...

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5 Quick-Win Link Building Strategies for Business

Boost Your Domain Authority There are so many aspects of your website that affect your SEO (search engine optimization) that it can...

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Micro-Moments: How to Win the “I Want It Now” Moments

What are micro-moments in marketing? Micro-moments are intent-rich moments where consumers turn to their smartphones and Google Search in order to satisfy an instant want. These moments can be broken down into four main groups: I want to know The consumer is researching a product or service but is not necessarily ready to buy. I want to go The consumer is searching for locations near them. This often comes in the form of “near me” or city-specific searches. I want to do The consumer needs new information in...

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