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Digital Insights

Name: EM Search Consulting
Address: 330 N. Ashland Ave., Chicago, IL, 60607, US
Telephone: 312-285-2489

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

How to Calculate and Increase Your PPC Conversion Rate

Pay-per-click (PPC) advertising remains one of the most powerful tools for driving targeted traffic to your website. However, driving traffic is only...

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KPI Glossary and Implementation Guide

The right key performance indicators (KPIs) can help measure success in digital marketing. At EMSC, we’ve developed a systematic approach to setting...

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TikTok Advertising in 2025: A Complete Guide for Businesses

What a year, huh? Few platforms have experienced as tumultuous a journey as TikTok. It’s hard to ignore the rollercoaster we all...

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Reddit Ads: A Game-Changer

EMSC specializes in digital marketing for home service businesses, law firms, senior care communities, healthcare facilities, and others. We’re always seeking innovative...

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Digital Marketing Trends for 2025

As we prepare to flip the calendar to 2025, the digital marketing landscape continues to evolve at an unprecedented pace. At the...

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Last-Minute Holiday Email Marketing Strategy

These five proven strategies will boost your December marketing, even if you start your holiday campaign today. The holiday rush is here,...

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2024 State of Blogging – Why Only 20% Succeed

The state of business blogging in 2024 presents a stark reality: only 20% of blogs achieve strong results. However, newly-minted research* from...

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Click-Through Rate: The Ad Metric That Really Matters

Are your ads actually working? It's a simple question, but many businesses struggle to answer it. That's where Click-Through Rate (CTR) comes...

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Major Changes Coming to Google Local Services Ads Reviews: What Business Owners Need to Know

In a significant shift to streamline its review management system, Google has announced substantial changes to how reviews will be handled for...

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AI Updates to Google PMax: What You Need to Know

Google's latest Performance Max updates are revolutionizing digital advertising with the powerful Imagen 3 AI model. These changes offer businesses a rare...

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Marketing Lessons Rooted In Classic Halloween Tales

Maybe it's the regular sight of seeing jack-o’-lanterns light up porches, but this blog draws inspiration from the timeless appeal of classic...

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Digital Insights

How to Calculate and Increase Your PPC Conversion Rate

KPI Glossary and Implementation Guide

TikTok Advertising in 2025: A Complete Guide for Businesses

Reddit Ads: A Game-Changer

Digital Marketing Trends for 2025

Last-Minute Holiday Email Marketing Strategy

2024 State of Blogging – Why Only 20% Succeed

Click-Through Rate: The Ad Metric That Really Matters

Major Changes Coming to Google Local Services Ads Reviews: What Business Owners Need to Know

AI Updates to Google PMax: What You Need to Know

Marketing Lessons Rooted In Classic Halloween Tales

Build & Solidify Your Online Presence

Schedule A Free
Marketing Consultation

How We Help

Who We Help

About EMSC

Resources

Digital Insights

How to Calculate and Increase Your PPC Conversion Rate

KPI Glossary and Implementation Guide

TikTok Advertising in 2025: A Complete Guide for Businesses

Reddit Ads: A Game-Changer

Digital Marketing Trends for 2025

Last-Minute Holiday Email Marketing Strategy

2024 State of Blogging – Why Only 20% Succeed

Click-Through Rate: The Ad Metric That Really Matters

Major Changes Coming to Google Local Services Ads Reviews: What Business Owners Need to Know

AI Updates to Google PMax: What You Need to Know

Marketing Lessons Rooted In Classic Halloween Tales

Build & Solidify Your Online Presence

Schedule A Free Marketing Consultation

How We Help

Who We Help

About EMSC

Resources

Schedule A Free
Marketing Consultation