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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.


Which Performance Max Audience Delivers The Highest Quality Lead?

Opportunity: Performance Max represents Google's cutting-edge campaign type designed to empower advertisers in reaching users across multiple Google Channels, including Google Search,...

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Customized SEO Deliverables: The Key to Success

Our Proven, ROI-Driven SEO Strategy In the ever-evolving digital landscape, search engine optimization (SEO) is pivotal in driving organic traffic to websites....

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2024 Digital Marketing Trends to Watch For in the Trades

With the digital marketing arena continually evolving, 2024 holds promise for groundbreaking shifts in strategy and approach, especially for businesses involving home...

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5 Quick-Win Link Building Strategies for Business

Boost Your Domain Authority There are so many aspects of your website that affect your SEO (search engine optimization) that it can...

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Micro-Moments: How to Win the “I Want It Now” Moments

What are micro-moments in marketing? Micro-moments are intent-rich moments where consumers turn to their smartphones and Google Search in order to satisfy an instant want. These moments can be broken down into four main groups: I want to know The consumer is researching a product or service but is not necessarily ready to buy. I want to go The consumer is searching for locations near them. This often comes in the form of “near me” or city-specific searches. I want to do The consumer needs new information in...

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Can TikTok Help Your Business?

If you haven’t heard of TikTok by now, it is an iOS and Android app that is used for creating and sharing...

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How to Recognize a Phishing Scam

We’ve all been there: mindlessly scrolling through our email only to see an unexpected message in your inbox. The subject may be...

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Determining a Smart Marketing Budget

Business owners are often asking themselves how much to budget for marketing expenses. While the answer varies from business to business, there...

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Bid Like a Pro with Automated Bidding

Let’s discuss an innovation that your business needs to more effectively compete in the Google advertising race: automated bidding. What is Automated...

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