About

We simplify digital marketing for your business. Founders Olin Erickson and Matt Makris have over 25 years experience in digital marketing.

ROI-Focused Digital Marketing

We continue to be challenged with the question, “how do you simplify digital marketing with all the constant changes and confusing tactics?” The solution: Offer our clients an intelligent marketing strategy which focuses on generating revenue by utilizing the most efficient digital products and services.

At EM Search Consulting, our motivation is not to sell you advertising, but rather to become your team of consultants – for the long-haul. Collectively, our team works tirelessly to ensure that your digital strategy is the perfect combination of products and services for your company. We provide actionable results across all digital services, yet at a fair and competitive price point. With our experience, reliability, and customizable strategy, your company can feel confident in EMSC.

The Dream Team

The History

2012

Company Founded

Founders and partners Matt Makris and Olin Erickson, left their consulting jobs at a large, ‘big-box’ advertising organization to start EM Search Consulting. After having spent several successful years at the big-box company, Matt and Olin realized there was a better way to serve clients – give them more time and attention. That inspired them to form EMSC.

2012
2012

Grand Opening of Chicago River North Office

Matt, Olin move into a shared startup space in the River North neighborhood of downtown Chicago, IL. Shortly after, they hire their first intern who would later become their first full-time employee.

2012
2014

The Great West Loop Migration

After a year and a half in the smaller River North office, we hit critical mass and needed to find bigger pastures, which led us to the booming, tech-saturated West Loop neighborhood of Chicago. Once we settled in to this office, we realized we had already grown out of the space.

2014
2015

EMSC accepted into the Google Partners program

This certification is awarded to firms that pass Google Partners Certification tests, which includes Adwords, Analytics and more. It is also based on our spend level and most-importantly overall ad performance.

2015
2015

Umm, we need more space.

As the team grew, the office shrunk. We moved into a bigger suite which is where we still reside today.

2015
2016

Awarded Google Premier Partner Status

We achieved Google Premier Partner status by surpassing a much more spend and performance requirement. We would later be informed by Google that we were among the top 3% of Premier Partner agencies in North America.

2016
2017

Google Expert Days

The EMSC team attends Google Expert Days, a two-day workshop conducted by Google’s AdWords team. The workshop focused on audience and automation targeting.

2017
2017

Olin gets hitched

Olin gets hitched and the EMSC team attends the wedding of the year! Congratulations, Olin and Nicole!

2017
2017

Welcome, Erin & Jane

EMSC welcomes Erin and Jane! Check them out! Meet Erin Meet Jane

2017
2018

Keyword Ranking Milestone

EMSC cracks 20,000 keywords on the first page of Google!

2018
2018

Meet Georgie

Georgie, the office dog, joins the ranks as the newest member of the EMSC team. You can reach him by calling our office and asking for “Georgie” or “Georgito," take your pick!

2018
2018

New Office

We need more space, again! As we continued to grow the need for a bigger space became apparent. In February of 2018 the EMSC team moved to a beautiful new building in West Town. We are all very happy to have a full kitchen, sound-proof rooms, and a rooftop!

2018
2018

Welcome, Bennet!

EMSC welcomes baby Bennett! The long-anticipated arrival of Matt’s second child, Bennet, means the EMSC family continues to grow.

2018
2018

Welcome, Brenna, Jake, & Molly

EMSC welcomes Brenna, Jake, and Molly to the team! Check them out! Meet Brenna Meet Jake Meet Molly

2018
2018

Welcome, Emily & Jenny

EMSC welcomes Emily and Jenny to the team! Check them out! Meet Emily Meet Jenny

2018

Why EM Search Consulting

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Matt Makris

Matt Makris

Co-Founder, Fire Putter-Outter

Matt is partner and co-founder of EMSC, which he launched in 2012 with Olin Erickson. Matt oversees EMSC’s industry-leading technology and digital strategy.

His day-to-day routine includes solving complex technical issues for clients and developing creative and tailored digital advertising initiatives. Since 2005, Matt has been a pioneer in website development and user interface design, both of which nurtured his current expertise in SEO and digital advertising consultancy. Matt’s current hobbies include building drones, metal work, building furniture, brewing beer, using Oxford commas, and being a dad.

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Olin Erickson

Olin Erickson

Co-Founder

As a co-founder of EM Search Consulting, Olin has experience in all aspects of digital marketing and has been creating marketing solutions for over nine years.

Olin is SEMPO certified and has successfully consulted well over 1000 businesses. A graduate of the University of Wisconsin-Madison, Olin is a fan of all things Badgers and Packers, and his fantasy football team is often at the top of his league. During the summer, you can find him enjoying any of the many festivals Chicago has to offer, especially if food is involved.

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Todd Carter

Todd Carter

Senior Digital Consultant

Todd is from Lisbon, Iowa and is a graduate of the University of Northern Iowa. He has spent over 14 years in the marketing field working with all major forms of media: radio, broadcast television, phone directories, newspapers and digital.

He chose to focus on digital marketing for its unbiased data and trackable results – digital marketing takes the gray area out of marketing! He now lives in Noble Square and is an avid fan of all things New York Jets, Iowa Hawkeyes, Chicago Cubs, and Hercule Poirot.

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Adrian Trela

Adrian Trela

Senior Digital Consultant

Adrian has over 7 years of marketing experience, focusing on digital advertising and SEO for the past 5 years.

He previously worked in Public Affairs for the School of the Art Institute of Chicago and in the print marketing industry. Adrian is a Chicago native and graduated from Washington University in St. Louis. He loves traveling, comedy and film, and once while hiking in Tanzania was chased by a baby elephant. Adrian can run surprisingly fast when properly motivated.

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Alex Cohen

Alex Cohen

Digital Consultant

Alex Cohen is a graduate of the Driehaus College of Business at DePaul University, where he majored in marketing.

Alex has over 5 years of digital consulting experience. Alex joined the EMSC team to better serve his clients. When Alex is not working he enjoys playing guitar, video games, and hanging with his cat Caeli. Alex is a self-admitted coffee snob. He prefers Intelligentsia above all else.

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Emma Wargolet

Emma Wargolet

Digital Operations Lead

Born and raised a Wisconsin Badger, Emma moved to Chicago after graduating from the Wisconsin School of Business at UW-Madison to work for EMSC.

As Senior Content Strategist, she works with everything from content creation to reporting, and is a certified Google AdWords Specialist. Emma is also the office’s Director of Holidays, ensuring the stockings are hung and everyone gets a handmade birthday card. Outside of work, you can find her searching for the best taco in the city, reading about intersectional feminism, winning Harry Potter trivia, or hosting brunch. Emma also studies improv at The Second City and iO, and performs regularly with the all-female indie team Tuna and the twoprov team Canal Yards Project.

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Taylor Rascia

Taylor Rascia

Advertising Team Lead

Taylor is a graduate of the Driehaus College of Business at DePaul University, where she majored in marketing.

At EMSC, she finds her favorite tasks to be managing PPC campaigns and making updates to clients websites. Taylor is a certified Google Adwords Specialist, a winner of the Google Adwords Bootcamp case study competition, and diagnosed iced coffee addict. Outside of work, you can find her rewatching Gossip Girl for the 5th time, cheering on the Chicago Blackhawks, or working on her fashion and beauty blog.

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Scout Inman

Scout Inman

SEO Team Lead

Scout graduated from the University of Wisconsin-Madison School of Journalism in the Spring of 2016 and moved to Chicago shortly thereafter to start a job at EMSC.

She previously worked in the editorial field but decided to pursue a career in digital marketing due to its ever-evolving nature. Scout is Google AdWords certified and most enjoys working on PPC campaigns. Scout loves traveling, podcasts, and tennis and is the tallest woman in the office at a towering 5’5″.

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Jane Fleming

Jane Fleming

Account Manager

Jane graduated from the University of Wisconsin-Madison in Spring 2017 and recently celebrated her 1 year as an Account Manager at EMSC.

She is intrigued by the dynamic nature of the digital marketing world and is always eager to learn more about what makes it tick. Jane is a certified Google AdWords Specialist and spends most of her time in the office managing paid ad campaigns, working to improve her clients’ SEO rankings, and designing landing pages. When Jane isn’t at work, you can find her searching for a Netflix show she hasn’t seen, seizing any opportunity to meet new people, or spending time at her family cabin.

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Erin St. Clair

Erin St. Clair

Account Manager

With a marketing degree from UW-Madison, Erin is another Badger enthusiast in our office!

Erin’s role is split between creative advertising, paid advertising and traditional account management for SEO campaigns. She is a certified Google Analytics specialist who enjoys helping businesses grow in creative ways. She moved to Chicago after graduation but was born and raised a Minnesota girl. Although she loves her Midwest roots, one of her passions is seeing the world. She will jump at any chance to hike a mountainside, enjoy the day on a lake, or eat some quality mac and cheese!

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Brenna Koeneke

Brenna Koeneke

Copywriter

Pros:

  • Graduate of UW-Madison School of Journalism
  • Thrives under a tight deadline
  • Cares more about dogs than humans
  • Doesn’t use the Oxford comma (con for Matt)

Cons:

  • Not Jennifer Aniston
  • Silently correcting your grammar
  • Pretends to like Chicago sports (Go Packers!)
  • Hasn’t seen a single episode of Game of Thrones
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Jake Stuba

Jake Stuba

Web Developer

A web developer recently unleashed into the digital marketing world. After graduating from Lewis University with a bachelor’s degree in Air Traffic Control, Jake realized his passions lie elsewhere.

The choice was made to attend “The Coding Temple” development boot-camp and soon after graduation, Jake found his place here at EMSC. Outside of work you can find him searching the city for a new steakhouse, playing basketball, or hunting down some live music.

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Molly Winn

Molly Winn

QA Associate

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Emily Binger

Emily Binger

Jr. Account Manager

Emily is another proud alum from the University of Wisconsin-Madison with a degree in Marketing from the School of Business.

Originally from St. Louis, Missouri, which really isn’t that bad, she now lives and works in Chicago. She’s excited to be a member of the EMSC team and continue learning more about the world of digital marketing. In her free time, you can find her spending too much time on the couch with her roommates, considering takeout, or exploring new places around Chicago. Her dream is to visit Banff, Alberta. Anyone want to help?

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Jenny Cohn

Jenny Cohn

Jr. Account Manager

Jenny is (another!) recent graduate from the University of Wisconsin-Madison with a degree from the School of Journalism. She recently moved from Cleveland to Chicago to start a job at EMSC.

During her time here she has enjoyed learning about SEO and PPC and is always open to learning more. Jenny also majored in Radio, TV & Film at Wisconsin and in her free time, you can find her at the movies, binge-watching the newest tv series or obsessing over any dog she meets. She has also taken over the title as the tallest girl in the office (sorry Scout!) at 5’10”.

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