Business results over vanity metrics
We measure success through qualified opportunities, customers, revenue, and ROI, not activity that fails to move your business forward.
About EMSC
Built to help your business
break records.
We build marketing strategies around your goals to drive measurable revenue and reach new milestones.
Founding story
We knew there was a
better way.
Two marketers, one principle: understand your business first. Everything since has been built on that.
2007–2012
The opportunity became clear
Olin Erickson and Matt Makris worked together at a large marketing agency during the early days of digital marketing. They saw the opportunity these emerging channels created for businesses, and the limitations of the traditional agency model.
2012
EMSC was founded
Big-box agencies scale on standardized packages. After working with thousands of business owners, Olin understood every business has different goals, challenges, and opportunities. They needed strategies built for them, not prepackaged plans built for anyone. So Olin and Matt founded EMSC to provide a better way.
250+
Founders to specialists
Fourteen years later, the same principle still guides us: understand your business first, then build and continuously adapt the right strategy around it.
Growth and credibility
From two marketers
to 50+ specialists.
Today, EMSC brings together experts across search, AI visibility, paid media, content, websites, conversion, attribution, and strategy. We combine the resources and expertise of a larger agency with the adaptability, accountability, and personal attention of a strategic partner.
Client results
Billions
in client revenue generated
Years
14
of growth and evolution
Team
50+
specialists across digital marketing disciplines
Since
2016
Google Premier Partner
Our promise
Marketing built
around your business.
Your goals, challenges, and opportunities are unique. We build your strategy around the business results that matter, then continuously adapt it as your data, market, and goals evolve.
Clear reporting and complete attribution
You should understand what is working, what is not, and where your marketing investment is producing results.
Built for you. Owned by you.
We manage your marketing platforms and digital assets, but your business maintains ownership and control.
Continuously adapted around your goals
We evaluate performance frequently and adjust your strategy as the data, market, and goals change.
Our mindset
What got you here won't get you there.
The strategy that helped your business reach one milestone will not necessarily get you to the next. The same is true for EMSC. We continuously challenge assumptions, adopt new technology, evaluate performance, and adapt as the market changes.
Our experience tells us what works.
Our mindset keeps us ready for what’s next.
The values
behind the work.
These values guide how we serve you, support our people, and hold ourselves accountable.
Play to win
We pursue outstanding results, identify opportunities, and remain relentlessly focused on helping you succeed.
Loyal
We care about our clients and our people, invest in their success, and build relationships designed to last.
Strategic
We think critically, solve the right problems, and build strategies around meaningful business results.
Customer focused
We communicate clearly, understand what you need, and consistently work to exceed your expectations.
Whatever it takes
We are flexible, adaptable, persistent, and ready to solve difficult problems.
We do what we say
We keep our commitments, stand behind our promises, and hold ourselves accountable for delivering.