Electrical Connections
Translating internal expertise into organic dominance.
How EMSC uncovered a decades-old technician price guide and turned it into an educational asset that drove a 492% surge in organic pageviews.
The reported numbers.
Every value and source note below is reproduced from the published case study.
+492%
Organic Pageviews
Source: Google Analytics, 4/29 - 6/17 vs previous
9.15k
Organic Impressions
Source: Google Search Console, 4/29 - 6/17 vs previous
+35
Panel Replacement
Source: SE Ranking SERP Positions, 4/29 - 6/17
+54
Upgrade Panel
Source: SE Ranking SERP Positions, 4/29 - 6/17
50 Years Experience
40,000+ Families Served
Locally Owned & Dependable
Top-Rated Service
The engagement.
Industry
Electric
Geography
Gaithersburg, MD (DC Metro)
Challenge
Low visibility on high-value services
Platform
Organic SEO & Content
50 years of electrical excellence in Gaithersburg.
Electrical Connections is a family-owned business with half a century of experience serving Montgomery, Howard, Frederick Counties, and Washington, DC. Having served over 40,000 families, they are built on a bedrock of professional responsibility and dependability.
Despite their elite, top-rated service out in the field, their digital presence lagged. The website was text-heavy, making it difficult for homeowners to quickly digest key information. As a result, visibility, rankings, and traffic trailed on crucial “money-making” service pages.
Great service, buried in text.
The client’s website did not properly reflect the elite service that the business provided its customers. Additionally the text-heavy format made key information difficult for users to quickly digest. Visibility, rankings and traffic lagged on key ‘money-making’ pages of the site.
From technical manual to visual guide.
During our weekly strategy call, EMSC discovered a highly valuable resource: The technician’s price guide.
The price guide had been used for decades within the business to help technicians communicate services, common issues and solutions to customers, but had not been properly translated onto the website.
EMSC used key information from the price book to create a visual infographic highlighting the common signs that an electrical panel needs to be replaced.
Education that drives undeniable results.
Proactive communication led to the discovery of a powerful tool that allowed Electrical Connections’ site to connect with customers, simplify complex electrical concepts, and position their services in a compelling way.
The electric panels page earned higher rankings and engagement because it educated homeowners in a clear and trustworthy way.
