Fractional Marketing Leadership
Marketing leadership. Fractional cost.
Fractional marketing leadership gives your business an experienced marketing lead who owns strategy, vendors, and results on a part-time basis, without the salary and ramp-up of a full-time executive.
The seat
between owner and agency.
Growing businesses often reach a point where the owner is still the marketing director, or a junior coordinator is managing agencies without the experience to hold them accountable. A fractional marketing leader fills that seat: setting direction, managing budgets and vendors, reporting to ownership or the board, and making sure the plan is executed.
A fractional leader’s month
- Weekly leadership check-in
- Budget and pipeline review
- Agency and vendor management
- Campaign and website priorities set
- Monthly board or ownership report
Ongoing ownership of marketing, at a fraction of a full-time role
What the role
includes.
Strategy and planning
Annual and quarterly marketing plans tied to revenue targets, with budgets and channel mix decided up front.
Team and vendor management
Direction and accountability for in-house staff, agencies, freelancers, and software vendors.
Reporting to leadership
Clear monthly reporting on spend, leads, revenue, and what changes next, in language ownership and boards understand.
Hiring and handoff support
Help defining, hiring, and onboarding a full-time marketing lead when the business is ready for one.
Experience
you can afford.
Fractional leadership brings senior experience to businesses that cannot yet justify a full-time executive, and gives PE-backed and multi-location operators a consistent marketing owner during periods of change.
- Senior leadership without a full-time salary
- Accountable ownership of marketing results
- Continuity through growth, acquisition, or turnover
- A clear path to an in-house hire when it makes sense
Talk to someone who reads the numbers every day.
Bring your current reporting. We will tell you what it says before we talk about a program.