SEO Keywords Explained
Keywords, explained.
Keyword rankings are a core part of SEO. Here is how we choose, approve, and work targeted keywords into your content so customers find you on Google.
What a keyword
actually does.
Our team incorporates targeted keywords into your website content, including blogs, to help potential customers find you on Google and other search engines. When someone new to Chicago searches “dentist Lincoln Park,” Google pulls up results that use that phrase. Our goal is to land your business on that first page, where the highest volume of traffic goes.
yourpractice.com › lincoln-park-dentist
Dentist in Lincoln Park, Chicago | Your Practice
Family and cosmetic dentistry serving Lincoln Park and surrounding neighborhoods. New patients welcome.
Neighborhood-level keyword, worked into a real service page
How your keyword
list comes together.
Geographies first
Before your program starts, your account manager establishes the city you serve and the surrounding areas you want to target.
Volume-checked research
We research keywords for search volume so the list is heavily searched and likely to produce leads, not just rankings.
Your approval
The compiled list goes to you for final sign-off before any writing begins.
Written in naturally
Our writers use one keyword or topic per page or blog so the content reads naturally and the phrase never feels forced.
Tracked and re-prioritized monthly
We watch how keywords move, then focus each month’s content on terms that matter for new business and still have room to climb.
A diverse list
is a strong list.
Specific geographies attract more customers than broad terms like an entire city or state, where established competitors are hard to displace. Keyword research is ongoing: when you add a service or a new area, the list should grow with it. Expect a few months before rankings start to move.
- Specific neighborhoods and suburbs over broad terms
- One keyword or topic per piece of content
- A list you can update as your business changes
- Patience: movement takes a few months
Talk to someone who reads the numbers every day.
Bring your current reporting. We will tell you what it says before we talk about a program.
Common questions
Your account manager establishes the geographies you want to target, typically your city plus surrounding areas. We research keywords for search volume so they are heavily searched and likely to result in leads, then send the list to you for final approval before our writers begin.