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The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered “never,” you are like most Americans who put a lot of stock in customer reviews. A BrightLocal survey found that 88 percent of consumers trust online views as much as they trust personal recommendations. The same survey found that 12 percent of the population didn’t regularly read reviews for consumer products. Simply put: ignoring reviews is the equivalent of ignoring what your customers want.

What Google Thinks of Reviews

Google’s local search algorithm uses data from third-party review sites, including BirdEye, the software that our team at EM Search Consulting uses. BirdEye helps to track your business’ aggregate reviews as opposed to a single product, which pulls more weight for both consumers and Google’s algorithm. The more positive reviews, the better chance your business has of ranking.

Higher Conversion Rates

Honest reviews go a long way in impacting your conversion rate. While it is ideal that most of your reviews are positive, it is okay to see a few 3-or-4-star reviews in the mix as well. These honest reviews make your business look more credible as opposed to hundreds of 5-star reviews; this could seem suspicious to potential customers. Just make sure that the number of positive reviews far outweigh the negatives.

The significance of online reviews is two-fold:

  • Consumers value online reviews
  • Help secure online visibility in organic search rankings

Connect Your CRM to Our Review Platform

Connecting your customer relationship management platform to our review platform means that you no longer need to manually enter new contacts. Instead, your new CRM contacts can be sent directly to BirdEye and sent review solicitations via SMS and email. BirdEye does the heavy lifting for you while delivering tangible results.

Rely on our team at EM Search Consulting to help manage your reviews via BirdEye. To learn more, contact your account manager today!

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