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Website Speed & SEO

You’ve heard of site speed, but do you know exactly what it is? Site speed reports how fast users can view and interact with your site’s content. There are three different areas of site speed, including:

  • Page-load time: how fast your pages load from different perspectives, including using different browsers, different time zones, etc.
  • Execution speed: if someone interacts with your site, such as clicking a button or an image, how fast does the site respond?
  • How fast the browser takes the page and makes it ready for user interaction

It’s no surprise that Google uses site speed to help rank pages. Simply put, slow sites = fewer pages that search engines can crawl with their allocated budget.

Consider User Experience

As consumers, we want information as fast as possible. If your site has a longer load time, it likely translates into higher bounce rates and lost conversions.

How We Can Help Increase Your Site Speed

There are many ways that you can increase your site speed, and our team at EM Search Consulting is here to help! We can:

  • Enable compression to reduce the size of your CSS, HTML and JavaScript files
  • Reduce redirects
  • Leverage browser caching
  • Use a content distribution network
  • Optimize images

Please contact your account manager today to learn more about how we can improve your site speed!

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