5 Star HVAC Contractors
Turning attribution clarity into peak-season growth.
How EMSC connected marketing activity to booked jobs and revenue, then used the stronger data to scale a leading demand channel.
Prepared by EM Search Consulting · 2026
The reported numbers.
Every value and source note below is reproduced from the published case study.
+20%
Overall Revenue Increase YoY
Source: ServiceTitan, April - July 2026
6.5X
ROAS from LSA
Source: ServiceTitan, April - July 2026
56.77%
Average Booking Rate from LSA
Source: ServiceTitan, April - July 2026
$83
Average Cost per Lead from LSA
Source: ServiceTitan, April - July 2026
Local & Family-owned
Trusted in community: A+ BBB Rating, Great Reviews on Yelp & Google
Quality Workmanship, Superior Knowledge and Affordable Pricing
The engagement.
Industry
HVAC
Location
Rowlett, Texas
Reporting Source
ServiceTitan
Performance Period
April - July 2026
Family-owned HVAC service in Rowlett, Texas.
5 Star HVAC Contractors is a family-owned HVAC company serving homeowners in Rowlett, Texas, with residential repair, installation, and indoor air quality services.
Marketing activity without clear revenue attribution.
5 Star HVAC needed clearer visibility into which marketing channels were generating booked jobs and revenue. Limited attribution made it difficult to confidently optimize budgets across PPC, Local Services Ads, and SEO.
Campaign-level attribution built around ServiceTitan.
EMSC helped 5 Star HVAC transition to ServiceTitan and implemented campaign-level attribution, connecting marketing activity directly to leads, booked jobs, and revenue.
With stronger data in place, EMSC identified Local Services Ads as a leading revenue driver and shifted additional budget into the channel during peak season to capture more demand.
More revenue, more booked jobs, and better decisions.
20% YoY peak-season revenue growth, from $1.29M to $1.55M.
Improved attribution connected PPC, LSA, and SEO directly to booked jobs and revenue.
Strong LSA performance supported by increased visibility into performance: generated 67 more calls, 35 more booked jobs, and revenue increased by approximately $42K.
ServiceTitan data provided clear benchmarks for ongoing ROAS and booking-rate optimization.
