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Call Tracking

Every ring has a source.

Know which marketing efforts make customers call and what happens after someone answers.

What it is

Connect each call
to its campaign.

Call tracking takes the guesswork out of attribution by showing which digital and offline campaigns drive valuable phone calls. It gives businesses a clearer view of what resonates with their audience and how marketing activity connects to real-time results.

10-15 times

more often phone calls convert to revenue than website leads

110%

growth in annual calls to U.S. businesses from online paid advertising since 2014

162 billion

mobile device calls made to U.S. businesses yearly

80 billion

calls generated by digital ads in 2016 alone

What you get

See what drives
the conversation.

Call tracking connects phone activity to the marketing behind it and the customer experience that follows.

  • Call attribution

    See which digital marketing efforts motivate customers to pick up the phone.

  • Campaign-level tracking

    Compare online efforts and offline ads to identify the campaigns and media driving valuable calls.

  • Call recording

    Listen to customer experiences firsthand to evaluate sales and customer service performance.

Why it matters

Turn conversations
into better decisions.

Phone inquiries contain valuable lead, attribution, and conversion data that online activity alone cannot capture. Call tracking helps businesses assess current tactics and shape future marketing around authentic results.

  • Clearer campaign attribution
  • Firsthand customer experience insights
  • Stronger sales and service evaluation
  • More informed marketing strategy

Talk to someone who reads the numbers every day.

Bring your current reporting. We will tell you what it says before we talk about a program.

Ready to break some records?

Talk with a growth strategist