Lead-Quality Reporting
Count the leads that count.
Lead-quality reporting separates qualified opportunities from spam, wrong numbers, and existing customers, so you judge marketing on the leads worth having.
Not every lead
is a lead.
Raw lead counts flatter every channel. Some calls are vendors, some forms are bots, and some chats are current customers with a service question. Lead-quality reporting reviews and classifies each inquiry, using call recordings, form data, chat transcripts, and CRM stages, so reports show qualified leads and cost per qualified lead by channel and campaign.
This month, by the numbers
- Total inquiries received
- Qualified leads, by channel
- Spam and vendor contacts removed
- Existing-customer service calls set aside
- Cost per qualified lead by channel
The report that shows what the campaigns actually produced
What the report
shows.
Lead classification
Calls, forms, and chats reviewed and tagged as qualified, unqualified, spam, or existing customer, with clear rules agreed with your team.
Quality by channel and campaign
Qualified lead rate and cost per qualified lead compared across SEO, Google Ads, LSAs, social, and other channels.
Lead handling insight
Missed calls, response times, and booking rates surfaced so sales and front-desk issues do not get blamed on marketing, or hidden by it.
Feedback into campaigns
Quality data fed back into bidding, keywords, targeting, and landing pages to raise the share of good leads.
Optimize toward
customers.
A channel that produces many cheap, poor leads can look better than one that produces fewer, better ones. Reporting on quality corrects that, improves how the ad platforms learn, and makes conversations about marketing performance about revenue rather than volume.
- Honest performance comparison across channels
- Spend shifted toward the leads that close
- Front-desk and sales gaps made visible
- Cleaner data for revenue reporting
Talk to someone who reads the numbers every day.
Bring your current reporting. We will tell you what it says before we talk about a program.