American Home Heating & Air Conditioning

American Home Heating & Air Conditioning

HVAC services to the Chicagoland area since 1962

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Overview

American Home Heating & Air Conditioning has been providing HVAC services to the Chicagoland area since 1962. This family-owned business spans 3 generations and prides themselves on providing the highest quality heating and cooling products and services at competitive prices. 

Highlights

130

keywords ranking on the first page of Google SERPs

39.86%

increase in organic users one year after program & site launch

The Opportunity

American Home Heating & Air Conditioning came to EMSC after being acquired by Deljo Heating & Cooling, who already had a successful program with us. The client was interested in a digital strategy just as successful as Deljo’s but knew they had a much smaller budget to work with. American Home Heating also wanted to target a more defined geography on the Northwest side of the Chicagoland area to avoid impeding upon Deljo’s efforts.

The Strategy - Search Engine Optimization, PPC Advertising, Website Design

EMSC created a customized digital strategy for American Home Heating that included search engine optimization, pay-per-click advertising, and a new website design. 

A new website was a must for American Home Heating as their site at the time was static and lacking in both functionality and depth. To complement with the new site design, we implemented a content program to ensure the site was robust with informative and keyword-rich content.  

Like Deljo’s program, we focused our SEO efforts on both local and hyperlocal strategies in the geographies that were most important to this business. We also created unique, service-specific landing pages for the PPC campaigns that encouraged visitors to convert.

Results

Comparing year over year results between the start of the program gives insight into this program’s success.

Website Traffic

39.86%

increase in organic users one year after program & site launch

44.53%

increase in organic new users one year after program & site launch

20.42%

increase in organic sessions one year after program & site launch

Keywords

130

keywords ranking on the first page of Google SERPs

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