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Overview
Oak Lawn Smiles Family Dentistry is a Chicago area-based dental office specializing in preventative dentistry, cosmetic dentistry, and more for families. They tailor their approach to individual preferences while maintaining high-quality dental care. Oak Lawn Smiles has been a client of EMSC since early 2020.
Highlights
287 Conversions
Attributed to PPC campaign during June 1 - August 31
14% Conversion rate
Attributed to PPC campaign during June 1 - August 31
225% Increase in goal conversion rate
Compared to previous period
85% Increase in organic new users
Compared to previous period
The Opportunity
In March 2020 when Illinois enforced the stay-at-home order that required dental practices to limit all treatments with the exception of emergency cases, many practices were forced to close their doors. Being in strong financial standing, Oak Lawn Smiles looked to EMSC for opportunities to take advantage of during this unprecedented time to keep their doors open and caseload high. This in turn led to an improved performance during the summer once additional practices began to open up again.
The Strategy - SEO, Paid Advertising, Website Design
EMSC created and launched a new website for Oak Lawn Smiles in April 2020. The new site increased call-to-action visibility as well as focusing on displaying their core services and what sets them apart from their competitors. Many content pages were also revamped.
After initially limiting paid advertising messaging to emergency services only in the spring, Oak Lawn was able to pivot back to family dentistry-related searches as the summer began and saw a boost in both leads and website visitors. Messaging touted the individually tailored care that the practice offers as well as the fact that strict safety precautions that met all state and federal guidelines were being adhered to.
