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Pure Dental

Website Design & Search Engine Optimization


The Overview

6,988 Total Organic Leads

Pure Dental Spa is a dental treatment center that provides patients with a spa experience. It specializes in general dentistry, cosmetic dentistry, restorative dentistry, oral surgery, and spa dentistry.

With 3 locations throughout the Chicago area, Pure Dental Spa offers comprehensive dentistry in a soothing and enjoyable environment.

Ranking improvements for

62 targeted keywords

Total of 110 tracked keywords on page 1

Google's SERP


Total Organic Leads




New Users




The Opportunity

Pure Dental Spa saw value in working with EMSC to help promote its unique rebranding as the most comfortable dental experience.

It also sought our help to promote its newest location in Lincoln Park.

The client was interested in improving organic traffic to its site, filling its open appointment slots, and receiving transparent reports to measure progress on these fronts.

The Strategy

EMSC first created Pure Dental Spa’s site, then implemented a customized digital marketing strategy that included search engine optimization, call tracking, and a live chatbox.

For the client’s SEO program, our team conducted keyword research focused on the services Pure Dental Spa offers.

To ensure our efforts generated relevant leads, we created new content and optimized existing service pages to target keywords that included both a location and a service.

We also chose to implement call tracking and a live chat box in order to track lead generation.


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