Spirits & Spice

Spirits & Spice

5:1 ROAS

Back to Works

Overview

Spirits & Spice is a physical and online store that features high-end spirits, spices, vinegars, oils, wine and more. With locations in Jackson Hole, Sedona, Las Vegas, and Chicago they are able to reach a sophisticated clientele.

spiritsandspice.com

Highlights

$1.23 Average Cost-Per-Click

Down 73% from their original average cost-per-click

111 Conversions

Up 1,825%

$20.20 Cost-Per-Conversion

Down 96%

The Opportunity

During the 2020 holiday season, they were looking to increase online sales of their products through paid search ads.

The Solution

In order to boost online sales during the 2020 holiday season, we employed Pay-Per-Click Advertising via Google Search campaigns, targeting both Chicago specifically and all states where alcohol delivery is permitted. In addition to bidding on regular alcohol delivery searches, we also targeted adults looking to purchase unique gifts for their loved ones during the holiday season and business professionals looking for gifts for coworkers, clients, etc. We were able to avoid bidding on those looking for gifts for children and teens, and those not of age to purchase alcohol by creating extensive negative keyword lists.

Results

Revenue from paid traffic totaled $11,340.76 – with a total spend of $2,241.74. For every $1 spent on ads, they received about $5 in revenue.

Google Ads Results

$1.23 Average Cost-Per-Click

Down 73% from their original average cost-per-click

111 Conversions

Up 1,825%

$20.20 Cost-Per-Conversion

Down 96%

16,698 Impressions

Up 226%

E-Commerce Results

$11,340.76 in Revenue

With a total spend of $2,241.74

5:1 ROAS

For every $1 spent on ads, they received about $5 in revenue

$162.01 Average Order value

Higher than their typical order value of $153.27

see our all case studies

Schedule A Marketing Consultation

Do you want to keep up with the trends? Sign up for our newsletter.

Get the latest tips

312-285-2489
Free Consultation
Grade My Site
WordPress Image Lightbox Plugin