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Overview
The Liposuction & Cosmetic Surgery Institute provides liposuction and cosmetic surgery procedures in Chicago, Arlington Heights, Oak Brook, Naperville, and the surrounding areas. Their team of plastic and cosmetic surgeons has advanced training and many years of experience in their field, some of which even include pioneers in the liposuction surgery space. Their extensive training, certifications, and experience have solidified them as one of the most trusted cosmetic surgery centers in Chicagoland.
Start date
January 2019
Highlights
Ranking in position #1 for “Liposuction”
in all four cities where The Liposuction & Cosmetic Surgery Institute has office locations, in addition to ranking in top spots for dozens of other relevant terms
Organic new users increased
11% in 2020 compared to 2019
Organic sessions increased
11% in 2021 compared to 2020 despite the pandemic limiting many elective procedures
Average CPA
of $41.79 for Liposuction
Average CPA
of $69.60 across all services
Top of page rate at 85%
meaning our ads show in the top 3 spots 85% of the time. Higher than any of the competition
288 average
monthly conversions
The Opportunity
The team at the Liposuction & Cosmetic Surgery Institute was looking to build on their existing reputation throughout Chicagoland by improving their online presence and increasing leads for new patients for cosmetic and plastic surgery.
The Strategy
EMSC created a personalized digital strategy for the Liposuction & Cosmetic Surgery Institute that included a new website design, search engine optimization, and transparent reporting.
Local and hyperlocal SEO strategies were implemented to increase Liposuction & Cosmetic Surgery Institute’s online visibility for relevant, high-volume terms in the Chicagoland area. Unique, high-quality content was created for each service offering to improve keyword density and build trust & authority to the website.
After several years of high-quality search engine optimization services, pay-per-click advertising via Google Ads was added to the overall digital advertising strategy. The team developed service-specific campaigns, including extensively-researched keywords, ad copy, and A/B-tested landing pages for each profit center. Each facet of the paid advertising campaign was optimized to capture the right customers and lead them to the correct landing page designed to drive phone calls, form submissions, and chat leads.
The paid advertising program has been continually adapted based on the seasonality of cosmetic surgery, additional services offered, various promotions, etc.
