Local Services Ads
Google Guaranteed. Paid per lead.
Local Services Ads put your business at the very top of Google with a Google Guaranteed or Google Screened badge, and you pay for qualified leads rather than clicks.
Above the ads.
Above the map.
Local Services Ads appear above traditional search ads and the local map pack for service searches such as plumbers, HVAC contractors, electricians, lawyers, and dentists. Google verifies the business through background and license checks, displays its rating and review count, and charges per lead: a call, message, or booking, not a click.
Google Guaranteed · ★★★★★ reviews
Your Business · HVAC repair · Open now
Serves your area. Licensed and insured. Call or message for same-day service.
The badge, the rating, and a call button before the first ad
Set up, verified,
and managed.
Verification and profile setup
Business, license, and insurance documentation submitted, plus a profile built around the services and areas you actually want.
Service and geography targeting
Job types, service areas, and hours configured so leads match the work you take.
Budget and bid management
Weekly budgets and bidding managed against your cost-per-lead target, alongside your Google Ads campaigns.
Lead disputes and review strategy
Unqualified leads disputed for credit, and reviews requested through the LSA flow to keep your rating competitive.
Pay for calls,
not curiosity.
Local Services Ads reach people who are ready to hire, in the placement they see first, and you only pay when they contact you. Because Google ranks LSAs partly on reviews and responsiveness, they also reward the reputation work already in your program.
- Placement above search ads and the map pack
- Google Guaranteed or Google Screened trust badge
- Pay per qualified lead, not per click
- Managed together with Google Ads for one cost-per-lead view
Talk to someone who reads the numbers every day.
Bring your current reporting. We will tell you what it says before we talk about a program.
Common questions
Google offers LSAs to a growing list of service categories, including home services, legal, real estate, healthcare, and education, in eligible markets. Each requires business verification, and many require license and insurance checks.