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EM Search Consulting (EMSC) — Chicago-Based Digital Marketing Agency Since 2012

Helping Home Service Contractors, Law Firms, Healthcare Providers, and Automotive Dealers Grow Online Since 2012.

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EMSC Provides Customized, Innovative Marketing Solutions

EM Search Consulting, widely known as EMSC, is a Chicago-based, national digital marketing agency founded in 2012 by Olin Erickson and Matt Makris. The agency is headquartered in Chicago, Illinois, and specializes in search engine optimization (SEO), pay-per-click advertising (PPC), website design, and content marketing for local and regional businesses.

EMSC holds Google Premier Partner status, a designation earned by fewer than 3% of Google Partners globally, and has maintained that recognition for eleven consecutive years. Every member of EMSC's paid advertising team holds Google Ads certification.

The agency manages campaigns for 100+ active clients across the United States, with deep specialization in home services (HVAC, plumbing, electrical, sewer), legal (personal injury, Social Security disability, family law), healthcare, senior living communities, and automotive dealerships.

Specialized Industry Expertise
Not a Generalist Shop

EMSC does not try to market every type of business. The agency has spent over a decade developing deep expertise in home services marketing, legal marketing, healthcare marketing, and automotive digital advertising. This industry focus means EMSC's team understands the specific compliance considerations, seasonal patterns, and conversion behaviors unique to each vertical. Clients don't have to educate their agency on how their business works.

Custom Strategy
Never Pre-Packaged

EMSC builds every marketing strategy from a client-specific baseline. Rather than applying templated campaigns across accounts, we conduct industry analysis, competitive research, and goal mapping before recommending any channel mix or budget allocation. This approach has produced measurable results: client case studies document improvements including first-page Google rankings within 90 days, 40%+ reductions in cost-per-lead, and blog content rising to top-three organic traffic sources within 30 days of publication.

Measurable ROI as the
Primary Success Metric

EMSC measures campaign performance through KPIs tied directly to business outcomes: qualified lead volume, cost per acquisition, organic traffic growth, conversion rate, and return on ad spend (ROAS). We provide clients with regular reporting dashboards and scheduled strategy reviews, with direct account access to the team members managing their campaigns.

Our Founders

Olin Erickson

Co-Founder

Matt Makris

Co-Founder
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Google Premier
Partner Recognition

EMSC is Consistently Recognized As A Google Premier Partner

Earned for eleven consecutive years (2016–2026). Google Premier Partner status is awarded to agencies in the top tier of the Google Partners program based on ad spend thresholds, certification rates, and client performance metrics.

EMSC achieves this. Every member of our ad production team is a certified Google Ads specialist, and has advanced knowledge and training in the platform so that your campaign is designed and executed in the most efficient way possible to deliver you a maximum return on your ad spend.

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Join The EMSC Team

Have a drive for excellence? Apply to work at EMSC!

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Frequently Asked Questions

What Digital Marketing Services Does EMSC Offer?

EMSC's core service offerings include: search engine optimization (SEO), Google Ads and Microsoft Ads management (PPC), social media advertising (Meta, Instagram, TikTok, YouTube), display advertising, remarketing campaigns, website design and development, content writing, and local SEO. The agency also offers generative engine optimization (GEO) strategies to help businesses appear in AI-powered search results from tools like ChatGPT, Gemini, and Google AI Overviews.

Search Engine Optimization (SEO) refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various strategies and techniques aimed at enhancing the relevance, authority, and user experience of a website to increase organic traffic from search engines. SEO is important for businesses because it helps them attract targeted traffic from users actively searching for products, services, or information related to their industry. By optimizing your website for search engines, your business can improve its online visibility, drive more qualified leads, and ultimately, increase conversions and revenue.

The timeline for seeing results can vary depending on various factors, including the complexity of your goals, the competitiveness of your industry, and the strategies implemented. However, we always strive to deliver tangible results as quickly as possible, while also laying the groundwork for long-term success.

EMSC measures campaign performance using KPIs directly tied to client business goals. These include organic search traffic growth, keyword ranking improvements, cost per lead (CPL), return on ad spend (ROAS), conversion rate, and qualified lead volume. Clients receive regular performance reports and have direct access to team members managing their accounts.

Real Results,
Real Feedback

I have worked with Olin and Matt and the EMSC team for several years to promote my law firm's website and online presence. I fired a much larger national firm, saved a great deal of money in monthly overhead and am enjoying much greater success with new business.

Jeff Rabin

The Law Offices of Jeffrey A Rabin & Associates

I can't say enough good things about EMSC. They are professional, knowledgeable and are always there to provide valuable insight and recommendations for all our marketing needs. Each team member I have worked with has been exceptional!

Bryan Rubach

CCLS Cosmetic
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