Retargeted Advertising, also known as remarketing, can be used as a retention strategy for your website visitors and customers. For example, when a visitor leaves your website and visits other sites such as social networks.
For example, when a visitor leaves your website and visits other sites such as social networks and news websites, they will be ‘followed’ by custom ads and messages from your business. You may choose to show them products that they have viewed, event or sale reminders, or general ads for your business. This is a highly-targeted form of advertising because it delivers ads and messages which are only displayed to people who are interested in your products and services.