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Search Engine Rank
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The position within a search engine results page (SERP) in which a website listing is displayed.
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Conversion
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A conversion is a desired action taken by a website visitor, such as clicking on a link, making a purchase, submitting a form, downloading an app, etc.
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Cost-Per-Click (CPC)
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Cost-Per-Click or PPC is a method of paying for targeted traffic. You can set an specific amount you are willing to pay for every click and sites like Google and Facebook will direct specific traffic to your website.
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Impression
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An impression refers to the point when an ad or listing is viewed by a site visitor. The number of impressions an ad gets is determined by the number of times that particular page is located and loaded.
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Keywords
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Keywords are the terms that a website is targeting to rank highly as part of an SEO campaign.
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Landing Page
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This is the web page that a user “lands on” after clicking on a link. This page is often designed with a specific purpose or call-to-action in mind.
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Pay-Per-Click (PPC)
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This is an online marketing model that allows your business to display ads to internet users who are searching for similar services/products your business offers. Google and other major search engines use an automated process to determine relevance and validity of advertisements, so to show your ads in front of the right people it is wise to use experienced digital strategists who understand these factors.
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Search Engine Optimization (SEO)
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A combination of strategies, techniques, and tactics used to achieve high-ranking positions on search engine result pages. The higher your organic position on a search engine result page, the higher the traffic will be for your website.
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Meta Description
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This is the 160-character description you read underneath a Google search result. It helps users and search engines understand the purpose of your page and plays a significant role in on-page SEO.
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Quality Score
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A quality score takes ads, landing pages, and keywords into consideration in order to pinpoint how relevant your business’s ad will be for a user (someone searching the web). A high quality score can help push your business in front of your competitors by increasing your business’s ad position on search engines.
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Search Engine Results Pages (SERP)
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These are the pages you see every day when you search online with a search engine. A SERP has a list of results relevant to your search, some in paid ad positions and some in organic results. The goal of SEO is to reach a high organic positions on a results page.
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YouTube Vs PMax Vs Display Vs & Demand Gen Ads
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YouTube ads are well-suited for engagement and conversions through diverse placements, while Performance Max ads streamline the process with automated strategies. Display ads shine in brand awareness with customizability, and Discovery ads uniquely focus on user engagement within YouTube feeds. The choice depends on campaign objectives, with YouTube ads being the most versatile, Performance Max ads for streamlined conversions, Display ads for brand awareness, and Demand Generation Ads focus on building a relationship with potential customers and guiding them through the sales funnel.
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