Display Advertising
Be remembered before the search.
Use graphic ads across the Google Display Network to build recognition, reach relevant audiences, and bring interested visitors back.
Visual ads.
Millions of placements.
Display ads place text, imagery, video, or audio on third-party websites and applications. They can find new customers, re-engage existing ones, and use audience data to target people beyond direct searches.
of global internet users reached by display campaigns
more likely to search brand-specific terms after display ad exposure
websites, videos, and applications available through the Google Display Network
display ads seen by the average consumer per day
Four parts
of a strong campaign.
Positioning
Ad locations are selected to give the campaign a sound foundation on relevant websites.
Graphics
Attention-getting imagery gives the ad a clear visual presence at first glance.
Copy and calls to action
Concise copy and an effective call to action tell viewers what to do next.
Relevant landing pages
Each ad leads to a page with compelling language and the information the customer expects.
Build recognition.
Keep improving.
Display advertising pairs visual branding with broad visibility, including on high-traffic sites where people may not be searching for your business. Click data makes effectiveness measurable and informs smarter campaign decisions.
- Increase brand awareness
- Reach new and existing customers
- Target prior website visitors
- Measure clicks and effectiveness
Talk to someone who reads the numbers every day.
Bring your current reporting. We will tell you what it says before we talk about a program.