Display Advertising

Google owns the world’s largest online display network, with display campaigns reaching 80% of global internet users. Those users that are exposed to display ads are, on average, 155% more likely to search for brand specific terms.


The world of search and display advertising can be confusing for anyone unfamiliar with Google Ads. This is why at EM Search Consulting, we offer display advertising services in order to grow your brand visibility and increase revenue.

We know where your ads should be placed in order to drive the most traffic possible. We pride ourselves on working closely with your business to find a display advertising strategy that speaks to your audience. What you advertise is just as important as where you are advertising. Let EMSC assist you in designing your unique display ads for your business.


Google’s Display Network offers channels to expand your brand and reach new customers. One of the most common strategies is remarketing, which only displays ads to customers that have already expressed interest in your business. Custom ads will show up for those users on different pages in Google’s Display Network.

The EMSC Strategy for a successful campaign. 4 Tips for a successful display advertising campaign



The location of your ad on certain websites is the foundation to a successful display advertising campaign.



If your image does not grab the customer’s attention at first glance, it's not going to catch them at all.



Catchy copy and an effective call-to-action are the two keys to writing successful display ad copy.


Landing Page

The landing page that your ad leads to must have relevant, compelling language with qualified facts included. If it doesn't have what the customer is looking for, they’re likely to exit out.

Myths of Display Advertising

Display Advertising Is Expensive

Yes, some ads are expensive, but many are affordable and will get you the results that you are looking for. Even in highly competitive markets, display space can often be cheaper than search.

Display Doesn't Work

Display ads are effective, as long as the ads are shown to the right audience. If you show an ad for $100 off HVAC maintenance to someone that lives in an apartment building, you're not going to see the results you were looking for.

Internet Users Don’t Click On Ads

It has been found that people are actually clicking on ads more frequently than in prior years (moz). Over the years, Google has made changes to make ads look as much like organic search results as possible.

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