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Microsoft Ads

The audience Google can’t reach.

Add Bing, Yahoo, and AOL searchers to your paid strategy with targeted, pay-per-click campaigns that complement Google Ads.

What it is

Three search engines.
One wider reach.

Microsoft Ads runs across Bing, Yahoo, AOL, and sites those companies own and operate. Its pay-per-click campaigns target specific audiences and can drive calls, website visits, or visits to a business location.

63 million

searchers the Microsoft Network reaches beyond Google Ads

5.4 billion

searches conducted on the Microsoft Network monthly

Instapage
20-30%

less advertisers spend on Microsoft campaigns than Google Ads

70%

lower average cost per click than Google Ads

Instapage
What you get

Extend search
beyond Google.

  • Network-wide placement

    A campaign can show across Bing, Yahoo, AOL, and their owned and operated sites.

  • Audience targeting

    Campaigns target specific demographics, including the network’s older consumers with significant buying power.

  • Conversion-focused setup

    Ads can direct customers to call, visit your website, or go to your business location.

Why it matters

More searchers.
Lower click costs.

Microsoft Ads complements Google Ads by reaching people who cannot be reached through Google’s platform. Lower search volume can also make campaigns and clicks more cost-efficient.

  • Reach searchers beyond Google
  • Expand across three search engines
  • Target older consumers
  • Reduce average cost per click

Talk to someone who reads the numbers every day.

Bring your current reporting. We will tell you what it says before we talk about a program.

Ready to break some records?

Talk with a growth strategist