In 2017, 81% of US Americans had at least one social media profile and the average person spent about 2 hours and 15 minutes social media each day - one of every three minutes spent online.
Get Started
Overview
The most compelling way to expand the reach of your business’ social media profiles and grow the number of people following them is to advertise directly on these platforms.
When you make a Facebook post or send out a tweet on Twitter, the only people who may see these initially are the people who already follow or like your business’ page. Sure, it’s important to stay relevant with these people but if you are hoping to grow your audience or increase sales, paid advertising on social media is a great approach.
Social media advertising’s main function is to build brand awareness. People in your target demographic will come across your ad as they navigate through an app or website and this is a great way to both introduce yourself and keep your brand top of mind. Sure, you will get conversions as a result of these ads, but more importantly, they will think of your brand when it comes time for them to search for a product that they need. Social media advertising’s hidden advantage is the ability to help increase your search campaigns’ conversion volume.
The first place to start is by picking a platform. Facebook, Instagram, Twitter, LinkedIn, Snapchat, and others all have advertising options – but putting the same ad on each of these can yield completely different results. Once you’ve identified a platform and some audience parameters, you’ll want to make sure you have ad creative that your target audience can identify with or that will encourage them to take action. Additionally, using videos instead of static images can increase engagement. Another benefit to paid advertising is that it will increase the worth of your organic social posts, as a result of more people clicking through to your profiles and choosing to follow your brand.
Once up and running, closely monitoring campaign statistics and making tweaks when opportunities are identified is the key to ensuring that your campaign is providing you the most value for your money. For example, if you notice that your ad is being shown most often to people outside of your preferred age group, you’ll want to adjust your parameters. Unchecked, the campaign would continue to run this way, effectively reducing the value of your ad spend.
If you are interested in learning more about how to set up powerful social media ads for your business, contact your Account Manager today!
That You Should Be Utilizing For Your Business
Social Media Ad Campaign
it should be specific, attainable, and measurable. Are you looking to increase visibility and engagement? Increase traffic? Generate more leads?
that is best aligned with your specific goal – Facebook may generate more online leads but what if Waze could bring in more foot traffic?
within the desired platform to reach those that are most important to your business
(both visual and written) with a strong call-to-action
to be competitive yet money conscious so you are always spending intelligently
this way you can attribute traffic, leads, engagement, etc. to your specific ads
Learn how our digital marketing programs can help turn
more clicks into paying customers.
© 2025 EM Search Consulting, LLC. All rights reserved.
