Social Media Advertising

In 2017, 81% of US Americans had at least one social media profile and the average person spent about 2 hours and 15 minutes social media each day - one of every three minutes spent online.


Interacting with consumers on social media is an essential marketing strategy for businesses both big and small. At EM Search Consulting, we offer social media advertising to help grow your business.

We specialize in creating customized content and targeted ad campaigns across various social platforms to boost your online presence, increase website traffic, and generate leads. Our skilled social media experts know how to build individualized marketing campaigns that will set your business apart from the competition.

Social Advertising Platforms That You Should Be Utilizing For Your Business


offers detailed targeting great for both B2B and B2C campaigns


take advantage of the highly-visual aspect of Instagram for your business


thought-leadership content for specific B2B interactions


boost brand awareness and drive (no pun intended) more foot traffic


get your business in front of local consumers looking to make a purchase

The EMSC Strategy for a successful campaign. Social Media Ad Campaign


Build the campaign with a goal in mind

it should be specific, attainable, and measureable. Are you looking to increase visibility and engagement? Increase traffic? Generate more leads?


Carefully choose the social platform

that is best aligned with your specific goal – Facebook may generate more online leads but what if Waze could bring in more foot traffic?


Use sophisticated targeting and custom audiences

within the desired platform to reach those that are most important to your business


Create and implement custom ad content

(both visual and written) with a strong call-to-action


Optimize your bidding strategy

to be competitive yet money conscious so you are always spending intelligently


Track, measure, and test everything

this way you can attribute traffic, leads, engagement, etc. to your specific ads

Myths of Social Media Advertising

It’s simple

Don’t just hand over the reigns of your social media accounts to the intern. Social media marketing requires strategy, skill, and customization to make it effective for your individual business. At EMSC, our team of social media specialists have the knowledge and skill to run your campaign efficiently and effectively.

Facebook is your only option

Although Facebook has the most active users each month, this doesn’t mean that it is the only social media platform to consider when deciding where you should run your ads. Instagram, Waze, LinkedIn, Yelp, and other platforms may even be more beneficial for the type of campaign you want to build and the business goal you have in mind.

Social Media can’t drive leads

While its main purpose may be to engage customers with your brand and build awareness, this doesn’t mean that consumers can’t take action and purchase your product or service. In fact, as of 2017, 59% of global consumers said that they use social media as a source of inspiration for future purchases.


Over the last decade, social media and its marketing capabilities have grown immensely – the number of people using social media is up 13% just from 2017 to 2018 and people are now spending more time on social media than they are watching TV.

If you aren’t currently taking advantage of social media as a business owner, you’re missing out on a fast, inexpensive, and effective way to build brand awareness, engage with your current customers, and attract new ones.

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