Keywords 101

We use metrics to track how keywords are moving and ultimately pick keywords that aren’t ranking as high with the hopes of increasing their ranking. More importantly, we determine keywords that are important to help generate new business for each client, seamlessly integrating them into the website.

It’s ideal to stick to one keyword or topic per blog or content page so that the content reads naturally. Using multiple keywords throughout one piece of content will likely be very obvious to the reader and could turn them away from your site altogether. We always try to make the keyword or keyword phrase sound as natural as possible.

We know that you want improvements right away, but it’s important that you stay patient throughout this process. It can take a few months to start seeing movement and positive results.

It’s important to target a variety of geographies throughout website content. In cases like this, we can tweak the copy to say phrases such as “dentist near Lincoln Park” or “dentist serving Lincoln Park and surrounding areas.” Specific geographies will help attract more customers as opposed to more general keywords like an entire state or city; many people are already ranking well in these areas and it can be tough to break through that barrier. To put it simply, a diverse keyword list is a strong keyword list.

Absolutely not! We encourage all of our clients to update and expand upon their keyword list to improve rankings and start attracting new customers. Keyword research is not a one-and-done process, rather, it is ongoing and should be re-evaluated occasionally. For example, if you offer a new service or are trying to target a new geography, updating your keyword list is a great idea.

Do you have more questions regarding your program’s keyword list? Reach out to your account manager with any questions or concerns regarding keywords!