Drive awareness, engagement, and leads with data-backed social media strategies.
Get Started
Overview
The most compelling way to expand the reach of your business’ social media profiles and grow the number of people following them is to advertise directly on these platforms.
Posting on socials helps you stay connected—but if you want to grow your audience and drive real revenue, paid social media advertising is key. That’s where EMSC excels. Our team knows how to target the right people, craft compelling creative, and turn social scrollers into loyal customers.
Social media advertising’s main function is to build brand awareness. People in your target demographic will come across your ad as they navigate through an app or website and this is a great way to both introduce yourself and keep your brand top of mind. Sure, you will get conversions as a result of these ads, but more importantly, they will think of your brand when it comes time for them to search for a product that they need. Social media advertising’s hidden advantage is the ability to help increase your search campaigns’ conversion volume.
Success starts with choosing the right platform—and that’s where EMSC comes in. We’ll pinpoint the social channels that align best with your business goals and audience, then craft high-impact ad creative designed to drive clicks, calls, and conversions. Whether it’s eye-catching graphics or engaging video content, we’ll make sure your message stands out and inspires action.
At EMSC, we don’t just set up your campaign and walk away—we actively monitor performance to ensure your ads are delivering the best possible results. Our team watches campaign metrics closely, identifying opportunities to refine targeting, creative, and strategy.
For example, if your ad starts getting shown to users outside your ideal age group, we’ll adjust your parameters to make sure your budget is focused on the right audience. Without this level of oversight, campaigns can waste valuable spend—but with EMSC, every dollar works smarter.
If you are interested in learning more about how to set up powerful social media ads for your business, contact your Account Manager today!
That You Should Be Utilizing For Your Business
Social Media Ad Campaign
it should be specific, attainable, and measurable. Are you looking to increase visibility and engagement? Increase traffic? Generate more leads?
that is best aligned with your specific goal – Facebook may generate more online leads but what if Waze could bring in more foot traffic?
within the desired platform to reach those that are most important to your business
(both visual and written) with a strong call-to-action
to be competitive yet money conscious so you are always spending intelligently
this way you can attribute traffic, leads, engagement, etc. to your specific ads
Learn how our digital marketing programs can help turn
more clicks into paying customers.
© 2026 EM Search Consulting, LLC. All rights reserved.
