The state of business blogging in 2024 presents a stark reality: only 20% of blogs achieve strong results. However, newly-minted research* from 1,112 business bloggers reveals clear patterns that separate successful blogs from the rest.
What Top Performers Do Differently
Length Matters
Posts between 2,000-3,000 words achieve a 37% success rate—nearly double the industry average. While the typical blog post sits at 1,394 words, longer, more comprehensive content consistently drives better results.
Frequency Drives Success
Daily publishers see a remarkable 40% success rate, yet only 3% of bloggers publish this frequently. Most (23%) publish several times monthly, suggesting a significant opportunity for those willing to increase their output.
Time Investment Pays Off
Posts taking 4+ hours to create consistently outperform quick content. The average post now takes 3:48 hours—up from 2:24 hours in 2014. Those investing 6+ hours per post see a 26% success rate.
The Video Opportunity
Despite exponential growth in video consumption on platforms like TikTok and YouTube, only 25% of bloggers incorporate video content. While video usage among bloggers has remained flat since 2019, viewer demand continues to surge across major platforms. This growing disconnect between content creation and consumption habits represents a significant opportunity for bloggers willing to adapt their strategy.
The Path to Better Results
Success in 2025 requires three key elements:
- Comprehensive content (2,500+ words)
- Consistent publishing schedule
- Strategic multimedia integration
Those following these evidence-based practices consistently outperform their peers, achieving up to three times better engagement.
Let’s Make Your Blog Work Better
Ready to join the top 20% of successful business blogs? EMSC helps companies create content that delivers real results. From strategic planning to engaging writing, we’ll help you implement the best practices that drive success.
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*Based on survey data from 1,112 business bloggers, conducted by Orbit Media in 2024.
