YouTube Ads
The second biggest search engine.
Pair video advertising with search campaigns to reach targeted audiences and improve search conversion performance.
Video reach.
Search impact.
YouTube is an advertising platform and the second-biggest search engine after Google. Campaigns can use Google Ads to connect the two platforms and target viewers by demographics, interests, life events, and in-market audiences.
monthly active YouTube users
average increase in search conversion volume when YouTube ads supplement search ads
higher average search conversion rates with YouTube ads and search ads
lower average search cost per acquisition with YouTube ads and search ads
Choose the format
for the audience.
Ad type depends on the available budget and the audience the campaign needs to reach.
TrueView ads
Skippable pre-video ads can present how-to content, demos, testimonials, and a strong call to action.
TrueView in-stream ads
In-video ads can also run across Google’s display network and include a companion banner linking to your website.
Bumper ads
Non-skippable post-video ads offer a short format suited to mobile targeting and repurposed longer content.
Reach precisely.
Strengthen search.
YouTube campaigns bring video creative to audiences selected by detailed signals rather than broad exposure alone. When added to search ads, they can increase conversion volume and conversion rates while reducing search cost per acquisition.
- Target detailed audience groups
- Connect video and search campaigns
- Increase search conversion volume
- Lower search cost per acquisition
Talk to someone who reads the numbers every day.
Bring your current reporting. We will tell you what it says before we talk about a program.