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Smart, SEO-Driven Content

Fuel your marketing with content that delivers results for search engines and AI-search results.

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Growth for Your Business

Why EM Search Consulting

Content and SEO go together like peanut butter and jelly. Google won’t be able to find your company if you don’t have strategic, thoughtful content to back it up.

It’s as simple as that. Content creation via website pages, blogs, back-end pages, videos, quotes, articles, case studies, live chat, social media posts, gifs and more is a great way to give Google something to crawl. In today’s AI-centric world, cookie-cutter, outdated content simply doesn’t cut it anymore.

What’s the
Word?

Search engines—and now AI-powered search experiences—are getting smarter about how they rank web pages, placing greater emphasis on content quality and relevance. While keywords still play a crucial role in visibility, stuffing them into your page just doesn’t work anymore. Today, they need to be naturally woven into content that feels authentic, helpful, and aligned with your brand voice. At EMSC, we specialize in crafting content that not only ranks well on Google but is also optimized for AI-driven search results, helping you stay competitive as search continues to evolve.

When creating content, we abide by SEO content best practices. We create content that is:

The EMSC Strategy for Successful Content

01

Useful

What’s the point of creating content if your consumer doesn’t take anything away from it? We are happy to do the necessary research to become experts in your business, creating a uniform voice and tone for all content that you push out.

02

Credible

Your content should be nothing if not credible. Every content page, blog and social media post will be crafted with care and fact-checked to ensure consumers are getting the right information.

03

Engaging

High-quality videos, pictures, infographics and other engaging content can help bring your content to life.

04

Optimized

Through keyword research, properly formatted content, and internal linking, your content will be optimized in a way that actually shows up on Google. After all, isn’t this the end goal?

Myths of
Content Writing

01

"Keywords
are dead"

While Google has made an algorithm to punish keyword-plugged content, some people think that keywords are no longer relevant. Now, it is instead important to write relevant, valuable content that has an end purpose.

02

"SEO optimizations are
one and done"

Content doesn’t only need to be optimized one time in order to be successful in rankings. Rather than rewriting copy to include new keywords, it is important to write original content that is relevant to search engine queries.

03

"The longer,
the better"

Long-form content has recently boosted rankings, but this is only because more time and effort is put into these articles. But if your content strategy revolves around length just in order for Google to pick it up, you won’t be very successful. Quality > quantity.

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Marketing Consultation

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