Where’s the first place you check before trying a new place of business? You guessed it: online. Ninety-seven percent of participants said customer reviews factor into their buying decision. Think of reviews as an outlet for potential customers to get information about the credibility of your business. Here are some tips from the EMSC team on how to make the most of those stellar 5-star reviews.
Make the Review Visible to the Customer
Implement your reviews in a positive way rather than allowing them to sit on your Yelp or Google My Business profiles. Letting positive, engaging reviews sit without using them to your advantage is a missed opportunity to showcase your brand’s reliability.
Post Reviews to Social Media
Five-star reviews are great, but only if they are seen by current and potential customers. Create a #TestimonialTuesday or a similar system to help showcase positive reviews that you are getting. In addition to posting positive reviews to social media, you can implement the content from the review onto a banner ad on your website.
Invest in Review Software
Many of our clients utilize BirdEye, a review software that helps your company obtain more authentic reviews while attracting new customers. We offer this for $250/month with no contract! If you’re interested in adding this to your current program, please let us know.
Maybe you need help getting reviews from customers, or maybe you aren’t sure how to properly implement reviews into your digital marketing strategy. Rely on our team at EM Search Consulting to help strategically implement customer reviews into your online presence. Reach out to your account manager to learn more information!
