Best Tactics to Promote a Product or Service Launch

If done correctly, digital marketing can play a crucial role in spreading the word about your new product or service. Use these tips from our EMSC team to alert your audience seamlessly across multiple platforms. 

GMB Posts

Google My Business listings are a great way to update your potential customers about your business. Studies show that businesses in an especially competitive location and industry should use GMB optimizing strategies and posts if they want to get an edge on their competition. Approximately 60% of businesses have posted a GMB Post on their Google My Business Profile.

Take advantage of Google Posts to showcase the launch of your upcoming product or service, as these posts show up at the bottom of your GMB listing and expand like an ad when clicked on. Not only will this help to improve your local search ranking, but it will also provide your customers with additional information about your new product or service.   

Email Marketing 

Email blasts (like what you are reading now) are a powerful way to connect with your potential customers on a personal platform and create actionable results. We recommend segmenting your customer lists based on their lifecycle and tailoring each message. Drive your leads to sign up for a free trial, while pushing your current customers to upgrade to the new service or product. An email is only as good as the landing page it leads to, so remember to optimize a new page per email before you hit send. 

Social Media Content

If you aren’t well-versed in social media, it can be overwhelming to create meaningful social content that will gain traction. Here are some of our favorite ways to promote your product or service on all your social media handles. 

  • Behind the Scenes: Reveal behind-the-scenes photos or insider knowledge to build buzz around your launch and show your customers how hard your team has been working. 
  • Promote Contributors: Give your audience insight into your business process by showcasing the voices and faces behind your campaign.
  • Countdown: Launch a countdown to inform your customers of the exact launch date, while building excitement. Confirm your product will be done in time before picking a date to avoid a disappointed fan base. 

If you need more information on how to promote your product or service launch, contact EMSC for a free consultation!

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