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Making Your Site More User-Friendly

A bad website = a poor customer experience. Let’s face it, your company’s website is your chance to reel in a new customer and ultimately increase your conversion rate. Improving your user experience (UX) and user interface (UI) will not only be better for your potential customers, but it helps with your search engine rankings as well. At EM Search Consulting we offer UI/UX services by doing AB testing that involves design changes and coding updates. Along with this, we measure performance to determine what is best for your unique business. Here are a few factors to consider when evaluating your website’s UX:

Speed: Remember the days of dial-up Internet? Well, they’re long gone and consumers don’t have that same level of patience. Now, if your site takes longer than 2.9 seconds to load, it’s considered slow. With SiteIgnite, we will make sure your site is running at top speeds. Users want to access your info quickly, and if your website doesn’t load fast enough, your potential customer might move on to your competitors. 

Relevant Content: In addition to wanting content quickly, consumers want accurate and relevant information at their fingertips. We have a team of writers at EMSC who are dedicated to writing great content for your site. 

Easy Navigation: Since you have all this great content on your website, it should be accessible and navigation menus should be intuitive. Users should be able to navigate your site with ease regardless if they’re visiting your site for the first time or the fifteenth.

Mobile Responsiveness: Over half of Internet users use their mobile devices to access the internet. Need we say more? Your site needs to be mobile-friendly. Users shouldn’t have to zoom in and out to read all of your content.

Call to Action Buttons: These buttons should be placed strategically to encourage customers to get in contact with you. Your call to action buttons will depend on your goals and preferences, but examples include a link to call your office or an appointment request form.

A ‘Contact Us’ Page: The end goal of any website visit should be your customer getting in contact with you. Contact pages should be straightforward and offer multiple ways to get in touch, including a toll-free phone number, live chat or a simple form to fill out. 

At EM Search Consulting, we are always looking for ways to make your site more user-friendly. Whether it’s a few simple updates or an entire overhaul of your current website, our team is here to help every step of the way. Contact us to discuss tactics regarding your site’s UX.  

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