Frequently Asked Digital Marketing Questions

In the world of digital marketing, it is nearly impossible to know everything about this ever-changing discipline as a business owner. This is where EM Search Consulting comes in! We stay up-to-date on all the new digital marketing strategies; from how Google ranks your site in organic search results to the ability to add more copy to advertisements in Google Ads. 

Because of how often software and policies are changing, it can be difficult to find the most relevant information, and what was the best strategy in 2018 may not be in 2019. Below are some questions we often see:

I run a small business and have a small budget. Will digital marketing really help me?

In a word, yes. Every company should be implementing some aspect of digital marketing, whether this is writing blogs, running Facebook advertisements, updating metadata on their site, etc. With digital marketing, you are able to target the customers you want, which is one of the biggest drawbacks to traditional media marketing. At EM Search Consulting, we have a variety of programs available and will work with small budgets. We understand that most companies don’t have an unlimited budget for digital marketing, and we can help make those dollars go farther.

Why do I need content on my site?

Content, whether in the form of blogs, service pages, long-form content, etc. is crucial for a successful digital marketing campaign. When a potential customer clicks on your website, they need to find relevant content to what they are looking for, or they won’t stay there for long. On the technical side, when Google is crawling websites, they reward sites that have content that is relevant, keyword-dense, at least 400 words, and is not duplicate. Google also recognizes when you are updating content regularly. It is better to upload one page a month than it is to upload 12 pages once every year. 

Why do I need videos on my site?

Video continues to grow tremendously as a smart digital marketing strategy. It’s a great way to engage with your customers and showcase the services you offer. In a recent study, it was found that 53% of consumers engage with a brand after viewing a video on social media, and 72% of consumers prefer video over text when learning about a product online. EM Search Consulting can even help you determine what videos to film and schedule a day to film your videos! 

What should my digital marketing program include?

The beauty of digital marketing is how customizable it is. While we have frameworks for programs, our team focuses on what each client needs individually. We spend time every month looking critically at what your account needs: do you need a mobile site speed optimization? Do you need content pages for a new service you offer? Is your site missing title tags? It’s impossible to say exactly what your digital marketing program should include without looking at your current site and efforts. However, we do know that your program should include a company that cares about how your program is doing and understands the ins and outs of digital marketing!

Here at EM Search Consulting, we pride ourselves on our digital marketing expertise and how we can help your company acquire new business and see success with your online marketing efforts. 

If you have any questions on the above, or about your account, please reach out to your dedicated account manager!

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