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How Geotargeting Improves Your SEO

SEO campaigns consist of many moving parts, and all must work in sync with one another in order to be successful. A huge facet of the success of your campaign is location. When you pull up Google to search for a restaurant in your new neighborhood, it’s natural to also include the name of the neighborhood to make sure that the results are as accurate as possible. Because location is so key, local businesses must geo-target in order to help secure a top spot in the SERP.

Here’s How it Works

Does your business have multiple locations? How big is your service area? Are customers willing to travel from other areas to get to your business? These are all questions that you should consider when designing your campaign and choosing specific geographies.

You should always start by including the most important geographies in your campaign and work your way down. After you have narrowed down the target geographies, creating content and meta data that uses these geographies is key to increasing exposure. You never want this content to appear forced or spammy, as it will turn both Google and customers off of your services. Your business should also have a robust business listing and a website that is easy to navigate. This will help make Google’s job of ranking based on location significantly easier.

Benefits of GEO Targeting

Don’t Cover Too Much Ground

It’s tempting to try to cover a large geography, such as a county instead of a city, but this ultimately will not deliver the results that you want. Defining a specific area can help you target the customers nearby, and it is ideal to start with the area in which you are physically located first.

Our team at EM Search Consulting can do the legwork for you and help you determine what areas will deliver the best results for your campaign. If you are interested in making geotargeting a force in your next campaign, contact EMSC today!

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