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How to Build an Effective Google My Business Page

In today’s world, we are accustomed to having a huge amount of information at our fingertips. That being said, why would anyone take the time to look up a business’ number using any other method than a quick Google search? The simple answer is: they wouldn’t. Your business’ Google My Business page is extremely important because consumers consistently use this platform to find your number, address and general information with just the swift click of a button.

How Do I Get a Page for My Business?

The first step to building your Google My Business page is to either claim your business’ previously-existing page or to create a new listing. After this, you must verify the page or it will be of no use to you and your business. Once the page is verified, it’s time to begin making it an effective and convenient option for consumers.

Details, Details, Details

Once your listing is live and verified it is time to fill out your business details in the business sections. The more relevant information you can enter, the more respectable your listing is. Make sure to fill out the info section beyond the basics of hours, address and phone number and add in offers, services, payments and more. 

Include Images

Adding photos to your business page helps give users a better idea of what your business is all about. Businesses with photos get 35% more clicks than businesses without photos. Optimize your Google My Business listing by adding your logo, and pictures of the inside of your business, your employees at work and even satisfied customers. 

Manage Your Company’s Reviews

Your Google My Business page also houses your Google reviews. Reviews are absolutely essential to your company’s credibility and reputation because 97% of customers say customer reviews factor into their buying decision. Be sure to respond to reviews, good and bad, to show consumers that you are active and truly care about what people have to say. 

Whether you need to start from scratch with your Google My Business listing, or you want some help with improving your current listing, you can rely on our team at EMSC to help optimize your profile. Reach out to your Account Manager for more information!

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