How to Effectively Use Google My Business Posts

A properly claimed, verified, and optimized GMB profile is one of the best and easiest ways to make your business stand out in search results. It also provides potential customers with important information such as your address, business hours, and phone number, as well as pictures, reviews, and a link to your website. 

GMB profiles dominate the search engine results page both on desktop and mobile devices, and, therefore, filling this important real estate with useful information, attractive photos, and easy ways to contact your physical location can entice potential customers before they even visit your website. Although filling out your profile can be a one-time ordeal, a great way to consistently update your GMB listing is through GMB posts.

What Are Google My Business Posts?

One of the best features you can add to your GMB listing is Google My Business Posts. Think of GMB Posts as mini-ads for your company or practice. Whether you’re rolling out a seasonal sale, informing customers of a new product, promoting an event you’re hosting, or simply wish to be a resource for customers by providing trends in your industry, regular GMB Posts are a great idea and an asset for your business. They appear underneath your business’s pertinent information and include a photo, up to 300 characters of text, and a call to action (CTA) to better control what the searcher does after seeing your post. 

Effectively Using Calls-To-Action

A “Learn More” CTA, for example, can link directly to a certain page on your website that talks about the product or service you’re promoting, or a landing page designed specifically to showcase this product. A link to “Buy Now” or “Order Online” allows the customer to click on your post and be directed to easily make a purchase. If you’re in the legal, medical, or home service industries, a call to action for a “Free Consultation,” to “Book an Appointment,”, or “Schedule an Estimate” can direct potential customers to submit a form or, if they’re searching on a mobile device, to call your business directly from the post.

No matter what industry you’re in, regular Google My Business Posts increase engagement with new and regular customers alike. By posting fresh, recent, and relevant content right on your Google My Business profile, you can help your business stand out from the competition.

Unsure how to post to your Google My Business profile? EMSC is here to help you make GMB posts a regular feature of your digital marketing strategy. With a seasonal chill already in the air and the holidays right around the corner, this is a great additional avenue to showcase what your business has to offer. Contact your Account Manager today to learn more, and EMSC will set this great feature up for your business! 

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